2020 has proven that predictions and forecasts in online advertising can be easy altered by global events. While at the beginning of 2020 analytics predicted the market growth of least 25%, in summer 2020 the forecasts were changed to 5% growth. Ultimately, some reports have suggested that online ads almost came out dry from water and hadn’t suffered major casualties. However, there is no doubt that 2020 changed the order.

2020 reflects higher numbers in detected ad fraud — 31.5% of traffic was fraudulent in 2019, but 38% was marked as “fraud” in 2020. In general, 2020 had more users online than any other previous year. Due to global isolation and strict policies in all of the countries, people spent the majority of their time online working, having fun and communicating.

FraudScore Antifraud Solution presents the report for marketers, advertisers, agencies, and anyone, who might be interested in:

  • General ad fraud statistics for 2020;
  • Comparison between 2019 and 2020;
  • Monthly statistics for 2020;
  • Most common fraud categories in web and mobile traffic;
  • Maps and insights regarding the most fraudulent geos for mobile and web traffic;
  • Ad fraud statistics for Android and iOS devices;
  • Most fraudulent app categories;

And everything that helps understand the scale and depth of the ad fraud problem.

Click here to download the report! And if you want to ask a question — contact FraudScore’s team at sales@fraudscore.mobi

  • I recommend to use FraudScore anti fraud solution. It really helps to avoid unnecessary risks and to cut off the fraud at the very beginning. Well done, guys!
    Olga Saburova, Account Manager at MobioNetwork
  • There are lots of manuals about earning money over the internet. Most of them are about making fraudulent mobile installs. As soon as new “manual” comes out we see peaks of low quality traffic. But as soon as we began using FraudScore service we cut managers who were working on checking traffic quality two times. Using their convenient report with set of filters, you can generate different type of reports showing you the traffic quality in different contexts. This helped us to find lots of cheaters and poor quality affiliates.
    Nickolay, CEO at Mobiaff.ru
  • FraudScore’s fraud monitoring system is particularly useful in this regard as it allows daily check on affiliates conversions and indicates the level of fraud detected for each conversion. The fact that the system not only monitors normal desktop traffic, but, also tracks and accurately reports on mobile traffic in relation to Emulators, VPN’s, Bot farms and IP pattern recognition allows us to make informed decisions when reviewing assigned affiliate caps and encouraging more traffic.
    Darren Williamson, Managing Director at CAN
  • FraudScore has easy to handle and fast APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, COO at Headway Digital, Spain
  • For more than two years of working with mobile traffic we have been tried a lot of anti-fraud services offered by the market. Therefore we can confidently say that the truly worthwhile solution is the FraudScore. Strong technologies, convenient interface and the most effective support – it’s all about FraudScore. Since we started collaboration with this service the volume of fraud traffic in Zorka.Network has been almost reduced to zero.
    Oleg Gorelik, Affiliate Director at Zorka.Network
  • Fraudscore has been our first line of defense against measuring questionable traffic. As the mobile digital advertising landscape continually expands, it becomes complex as it relates to user attribution measurement. The need for precise data has never been more important to the success of our business and our clients marketing efforts. FraudScore’s engineers made integration seamless and user friendly. The user interface allows us to interpret the data correctly and in real-time to make the right decisions as it relates to protecting our clients brand integrity. I highly recommend their services.
    Moufid Al-Joundi, Curate Mobile
  • FraudScore has easy to handle APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, HeadWay Digital
  • At Brisk Ads we take drastic measures to combat fraud, and with the help of FraudScore we are able to detect and eliminate any suspicious traffic. With the in-depth reports provided, we are able to identify any questionable sources; making sure that our clients only pay for legit and profitable users.
    Omar Mostafa, Brisk Ads
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