2020 has proven that predictions and forecasts in online advertising can be easy altered by global events. While at the beginning of 2020 analytics predicted the market growth of least 25%, in summer 2020 the forecasts were changed to 5% growth. Ultimately, some reports have suggested that online ads almost came out dry from water and hadn’t suffered major casualties. However, there is no doubt that 2020 changed the order.
2020 reflects higher numbers in detected ad fraud — 31.5% of traffic was fraudulent in 2019, but 38% was marked as “fraud” in 2020. In general, 2020 had more users online than any other previous year. Due to global isolation and strict policies in all of the countries, people spent the majority of their time online working, having fun and communicating.
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