Expert insights on ad fraud prevention, bot detection, and traffic quality analytics by FraudScore
The FraudScore H1 2026 report explores how ad fraud trends have changed, which regions are most affected, and why mobile remains a key risk area.
We’re excited to introduce SafeClick, an upgraded platform for fraud prevention and traffic validation, built on our extensive experience in tackling low-quality impressions and opaque traffic sources.
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Why Connected TV is no longer a safe haven for advertisers – and what fraud schemes are already active in this space
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SDK spoofing is one of the most dangerous types of mobile fraud today. Learn how it works, why it’s growing rapidly, and how advertisers can protect their traffic and budgets.
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FraudScore’s 2025 report reveals a record 47.4% of global ad traffic as fraudulent, with peaks nearing 70%. The study highlights rising fraud across regions, evolving tactics, and growing risks in mobile traffic, offering a comprehensive view of where advertisers face the greatest threats.
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FraudScore expands its anti-fraud capabilities with reattribution analysis, helping marketers detect fake reinstalls and measure true retargeting impact.
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Born inside performance marketing, FraudScore began as a tool to solve our own traffic challenges - and grew into an independent anti-fraud solution over the past decade.
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FraudScore’s Mid-Year 2025 Report highlights a worrying shift - higher fraud rates, multi-layered attack strategies, and mounting pressure on mobile campaigns.
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FraudScore helps marketers and managers monitor traffic quality and automate their workflow with the following features: Alerts and SmartReject. These tools work effectively together, safeguarding your ad budget and freeing you from routine tasks.
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Users can now set minimum app versions and other analysis parameters themselves without contacting support.
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Recognized by The Gamblest as a top cybersecurity provider in the gambling sector, FraudScore delivers advanced anti-fraud technology that secures online traffic and strengthens campaign integrity.
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The digital ad industry faced a turbulent year in 2024 — with evolving fraud schemes, adaptive fraudsters, and shifting economic conditions influencing ad traffic globally. FraudScore’s latest annual report uncovers how fraud patterns changed over the past year, especially in mobile attribution and region-specific activity.
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FraudScore’s mid-year 2024 report shows ad fraud at a five-year high, underlining that fraudsters remain a major threat to digital advertising.
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MYBOX uses FraudScore to monitor CPI and CPA campaigns, detect fraudulent traffic, and optimize campaign costs. By leveraging fraud scores and detailed reports, MYBOX quickly identifies suspicious sources, controls CAC, and ensures reliable partner performance across iOS and Android campaigns.
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FraudScore helped retail giant Magnit detect fraudulent traffic in their mobile apps, optimize partner management, and ensure high-quality conversions for more accurate campaign results.
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FraudScore’s 2022 Ad Fraud Report reveals global trends, regional hotspots, and the most common types of fraudulent traffic, offering insights to help advertisers protect budgets and optimize campaigns.
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FraudScore users share the features they rely on most - advanced fraud detection, intuitive reporting, seamless integrations, and time-saving automation tools.
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Ad fraud is not going away — it’s evolving, becoming more sophisticated, and costing advertisers millions. From fake impressions and click hijacking to bots and incentivized traffic, fraudsters exploit every stage of your campaigns. Understanding these threats and using reliable antifraud tools is crucial to protect your budgets, optimize campaigns, and keep your data trustworthy.
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FraudScore’s mid-year 2022 report reveals key ad fraud trends, comparing mobile and desktop traffic with 2021, and highlights the ongoing risks for advertisers.
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FraudScore CEO Dmitry Isakov shares insights with CyberNews on mobile ad fraud, emerging threats, and the importance of independent fraud detection.
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FraudScore has rolled out key updates for FraudScore.Action and SafeClick, making traffic and click analysis more insightful than ever. Now you can see revenues, payouts, and conversion rates in reports, and track click quality in real time with a new “Detected” category.
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A direct advertiser discovered that over 90% of conversions in a CPA campaign on Android were fraudulent. FraudScore identified outdated browser versions and missing in-app events as key fraud indicators, helping the client detect bot traffic and take timely action. Constant traffic monitoring and FraudScore’s advanced algorithms allowed the advertiser to protect budgets and maintain campaign quality.
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FraudScore’s latest report compares ad fraud in 2021 with 2020, revealing shifts in fraudulent schemes, geos, and campaign types. While overall fraud slightly decreased to 34.8% from 38% in 2020, new tactics and patterns are emerging that marketers need to watch. Download the full report to see detailed insights for mobile, web, and global traffic trends.
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Choosing the right antifraud tool is crucial as ad fraud threatens billions in global online advertising. This guide explains why independent solutions, transparency, and data security are key factors for protecting campaigns and budgets.
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FraudScore and TrafficCardinal reveal that in 2021 over 31% of global online ad traffic was fraudulent, offering insights and tools to help advertisers, networks, and agencies detect and prevent ad fraud.
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FraudScore reveals that 24.3% of global ad traffic was fraudulent in the first half of 2021, down from 38% in 2020, with insights on geos, devices, and traffic sources.
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FraudScore’s Event and Conversions Report helps advertisers detect fraudulent traffic by analyzing conversion timing, user events, and unusual patterns. With clear risk levels and detailed insights, it allows teams to quickly identify and reject suspicious traffic for safer campaigns.
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FraudScore has upgraded its platform to let advertisers seamlessly connect event and conversion reports. Now you can drill down from events to conversions or vice versa, making it easier to analyze traffic and spot suspicious activity.
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A mobile developer detected 99% fraudulent conversions from a new affiliate within two hours, showing how quickly FraudScore can identify ad fraud and protect campaign budgets.
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C3PA relies on FraudScore to maintain high-quality traffic in the challenging dating, crypto, and gambling verticals. By analyzing fraud scores, traffic characteristics, and detailed conversion data, C3PA optimizes traffic sources, provides objective reports to advertisers and affiliates, and ensures fair payouts. FraudScore acts as an independent third party, helping C3PA protect revenue and scale profitable traffic efficiently.
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FraudScore isn’t just an anti-fraud platform — it’s packed with smart features designed to save time, protect ad campaigns, and give full control over traffic quality. From real-time click analysis in SafeClick to customizable alerts and SmartReject for conversions, these nine features show how marketers can work smarter, not harder.
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Actionpay Brazil improved traffic quality and reduced advertiser complaints by implementing FraudScore. This case study shows how a CPA network uses detailed fraud reports to detect low-quality conversions and maintain trust with affiliates.
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Ad fraud is no longer just a nuisance — it’s a costly threat that can undermine campaign data, waste marketing budgets, and damage brand reputation. FraudScore’s insights reveal both the visible and hidden costs of ad fraud, showing why proactive protection is essential for every advertiser.
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FraudScore’s 2020 report reveals that 38% of global online ad traffic was fraudulent, providing key insights on the most affected geos, platforms, and app categories to help marketers protect their campaigns.
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With the new Offer18 integration, FraudScore expands its ecosystem, giving performance marketers seamless access to advanced fraud detection tools.
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In November 2020, FraudScore celebrates its 5th birthday! Five years of fighting ad fraud wouldn’t have been possible without the dedication of our team and the trust of our clients and partners worldwide.
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FraudScore introduces the Guest Access feature, allowing marketers to share ad fraud dashboards with partners securely, while controlling exactly which offers, dates, and data guests can view.
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Ad fraud is one of the biggest threats to online marketing budgets, affecting advertisers, networks, and developers alike. FraudScore provides an independent, end-to-end solution to detect and prevent fraud across clicks, conversions, installs, and post-install events, helping marketers protect their campaigns and make data-driven decisions.
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iOS 14 is set to change the game in mobile advertising by limiting IDFA tracking, raising questions about user privacy and ad fraud detection. FraudScore assures advertisers that its detection capabilities remain fully effective despite these changes.
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FraudScore’s exclusive report on the first six months of 2020 reveals how ad fraud impacted the global online advertising market amid unprecedented events. The report breaks down fraud trends by device (iOS vs Android), traffic type (mobile vs desktop), geos, and app categories, providing monthly statistics, maps, and expert insights. Marketers can download the full report to understand the scale of fraud and protect their campaigns effectively.
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Click fraud is a major threat to digital ad budgets, with rates reaching up to 89% in some campaigns. FraudScore’s new real-time tool, SafeClick, blocks fraudulent clicks before they hit your campaigns, protecting both your traffic quality and your ROI.
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The first four months of 2020 saw a sharp rise in ad fraud as global lockdowns drove more people online, with fraud rates spiking to 39% in March. FraudScore’s latest report reveals the geos, platforms, and app categories most affected, helping marketers understand and combat the growing threat.
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FraudScore shares its 2019 global ad fraud statistics, highlighting the most fraudulent traffic types, geos, and app categories to help advertisers safeguard their digital campaigns.
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Should you build an in-house affiliate fraud prevention tool or use a SaaS solution? This article compares both approaches, highlighting factors like cost, accuracy, agility, and data security to help advertisers and networks make the right choice.
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FraudScore’s leadership team opens up about building an anti-fraud platform from the inside of performance marketing and taking it to global markets.
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FraudScore made its debut at the Madrid Mobile Summit (#MMS17), showcasing its product, connecting with key players in the mobile industry, and gathering valuable feedback from clients and partners.
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FraudScore has been recognized as a TOP-100 market leader in the Russian mobile ad industry by IAB Russia, highlighting the company’s role in fighting ad fraud and staying at the forefront of mobile advertising trends.
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FraudScore’s mid-2019 report reveals that over a third of global online ad traffic was fraudulent, with botnets, proxy traffic, and attribution fraud leading the way across mobile and web platforms.
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FraudScore BDO Zarina Shirinkina shares her impressions from the India Affiliate Summit, highlighting key networking opportunities, positive outcomes, and the company’s plans for upcoming global conferences.
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Affmy CPA Network relies on FraudScore to detect fraudulent traffic, streamline fraud investigations, and maintain trust between advertisers, affiliates, and the network — speeding up fraud case resolution by up to 85% and setting the standard for traffic quality control.
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FraudScore now integrates with AppMetrica, giving mobile app developers powerful tools to detect and prevent fraudulent installs, monitor traffic quality, and optimize ad spend with detailed, automated reporting.
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Ad fraud can cost advertisers heavily if not stopped early. Fraud prevention tools, like FraudScore’s SmartReject and SafeClick, help block suspicious clicks and conversions before they impact your campaigns.
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Facing tight deadlines and demanding engagement metrics, Yabbi.DSP used FraudScore to audit traffic quality and successfully deliver strong in-app campaign results.
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FraudScore introduced "Extended Fraud Reasons" — 21 detailed fraud type that helps advertisers, affiliates, and networks better understand and control traffic quality.
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Peter Plachta from ToroGrowth explains mobile ad pricing models: CPM, CPC, CPI, CPA/CPE. He recommends starting with CPC/CPI using trusted partners, testing traffic quality, monitoring post-install engagement, and avoiding incentivized installs. Careful analysis and iterative optimization are key to acquiring real users and preventing fraud while managing ad spend effectively.
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Ad fraud comes in many forms—click spam, fake installs, SDK spoofing, and device farms. FraudScore explains how these schemes work, the red flags to spot, and the damage they cause—so you can protect your ad budget and stop losing money to fraudsters.
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How did a game publisher save 25% of its traffic budget? In this case study, 101XP shares how FraudScore helped eliminate fraudulent traffic and strengthen partner transparency.
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FraudScore reviews new industry measures aimed at preventing ad fraud, including solutions for SDK spoofing and click injection, and evaluates how effective these approaches are in real-world conditions.
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Brisk Ads partners with FraudScore to proactively combat mobile ad fraud, reducing suspicious traffic and ensuring clients pay only for legitimate installs through advanced detection and transparency.
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FraudScore and RedTrack launched the Fraud Report — a tool that helps advertisers detect fraudulent clicks, analyze traffic quality, and ensure marketing budgets are spent only on real users. This integration brings professional anti-fraud protection directly into RedTrack’s platform.
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Zorka.Mobi partnered with FraudScore to fight ad fraud in in-app campaigns. By using FraudScore’s detailed traffic scoring and real-time alerts, they reduced high-index fraud from 26% to 2.3% in four months. The platform allowed fast detection, automatic blocking, and clear reporting—protecting advertiser budgets and preserving the agency’s reputation.
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FraudScore CPO Roman Safonov shares key insights on ad fraud in 2019, highlighting evolving botnets, sophisticated in-app and OTT fraud, and the importance of transparency, AI-driven detection, and end-to-end traffic analysis to protect advertisers and affiliates.
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FraudScore reviews key digital advertising and ad fraud trends of 2018, sharing its own traffic statistics, fraud detection insights, and product developments in the fight against fraudulent traffic.
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FraudScore introduces an extended grouping menu for FraudScore.Action reports, allowing users to group traffic by selected parameters and analyze fraud sources more clearly within a single screen.
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2017 was a milestone year for FraudScore — from new fraud detection techniques and product updates to global industry events and strategic partnerships. Here’s a look at the key achievements, mobile ad fraud trends, and what the team expected for 2018.
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FraudScore’s BDO Zarina Shirinkina shares her impressions from Affiliate World Asia 2017 in Bangkok — from conference insights and networking opportunities to the unique atmosphere of the city.
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