Ad Fraud in 2021 vs 2020

February 10, 2022 Report
Ad Fraud in 2021 vs 2020
FraudScore’s latest report compares ad fraud in 2021 with 2020, revealing shifts in fraudulent schemes, geos, and campaign types. While overall fraud slightly decreased to 34.8% from 38% in 2020, new tactics and patterns are emerging that marketers need to watch. Download the full report to see detailed insights for mobile, web, and global traffic trends.

FraudScore presents a new ad fraud report for the statistics and data for 2021. After the drastic events of 2020, 2021 looked promising. FraudScore’s report gives more details and insights into:

  • Events and trends of 2021: Detected fraudulent schemes, the most fraudulent geos, the most detected ad fraud types, and trends by months during 2021;
  • iOS and Android in comparison: The differences between the two, and the issues to keep in mind when running your mobile campaigns;
  • Web fraud: The amount and types of detected ad fraud, geo distribution, trends;
  • The differences between 2020 and 2021: Did fraudsters learn something new? What types of ad fraud were on the rise? Did the distribution between global geos change?

2021 had 34.8% of ad fraud detected by FraudScore. In 2020 38% of global ad traffic was fraudulent. So does this mean that the situation is improving? Are we going to have a safer advertising environment?

Click here to Download FraudScore’s Ad Fraud Report for 2021, and find out!