FraudScore integrated with AppMetrica

FraudScore is a system that helps advertisers monitor the quality of traffic for advertising campaigns. This year they announced the integration with AppMetrica, an analytics service for mobile applications.

“Integration with AppMetrica, a very popular solution for attributing installs and analyzing user behavior among mobile developers in RuNet, is a big step forward for us. - says FraudScore co-founder and CEO Dmitry Isakov - Now, developers have access to one of the best solutions for detecting fake installs on the market. We hope that they will appreciate the opportunities that our platform gives and will become our regular customers. Not everyone has 0-cost marketing, and for growing applications, buying users through the ad networks remains one of the main sources of new users and players. It is also the most budget risky way. The amount of fraud in some networks, regions, and verticals is sometimes tremendous. Therefore, we are always happy when we see how our system saves money for clients and allows us to monitor the quality of the traffic involved.”

RosFines, a regular customer of the AppMetrica service, was the first company who decided to try this innovation.

“I saw that Fraudscore launched integration with AppMetrica, and for me, this is the main analytics tool. I use it on RosFines and on other projects. - says RosFines User Acquisition manager Dmitry Tarahno - I really liked the crazy detailing in the FraudScore system: drill-downs can be scrolled endlessly down, adjust columns, upload data to CSV. All data can be viewed in any desired views. Fraudscore allows you to save some money because you can turn off the source earlier than usual.”

FraudScore analyzes a huge number of advertising campaigns around the world daily. The detected violations and anomalies are divided into groups, each conversion is marked by special categories. Choosing any slice of your traffic, you can immediately see a violation in each of them. The system is fully automated, FraudScore does 24/7 traffic scoring and can send alerts with an update to the email so that the developer is always aware of what is happening.

“The most important function of any anti-fraud system is to identify fraud in the traffic and give the advertiser a reason not to pay for it. - says FraudScore senior analyst Roman Safonov. If we talk about our cooperation with RosFines, we should note one very important fact; they initially had a really good traffic. Our system found about 5% of fraud. But even behind a proven channel, there can be dozens of partners whom you can not trust. And one day they can become a source of fraud. You can not be sure of anything. At any time Partner can attract new channels, which he is not able to verify.”

“Advertising is budgets - says Alexander Sibrikov, AppMetrica service manager. And where there are budgets, there will always be scammers, and mobile marketing suffers from this a lot. Buying traffic, you need to constantly monitor its quality. It takes time and effort.
AppMetrica provides reliable and fast-tracking for various advertising channels, and Fraudscore provides an opportunity to monitor their quality. We are convinced that integration with a specialized anti-fraud service will complement the tools of marketers and help save the resources of the team.”

FraudScore entered the market in early 2016 as an anti-fraud system, a service that takes care of monitoring the cleanliness of traffic throughout the entire advertising campaign. It includes a detailed report that allows you to identify and not pay for the fraud traffic (which can be up to 40% or even more). FraudScore operates on the international market, being one of the leading anti-fraud solutions in the industry. FraudScore has more than 60 customers, including Headway, Kimia, Mobio, ForexClub, Rocket10, Zorka, Admitad, and others.

  • I recommend to use FraudScore anti fraud solution. It really helps to avoid unnecessary risks and to cut off the fraud at the very beginning. Well done, guys!
    Olga Saburova, Account Manager at MobioNetwork
  • There are lots of manuals about earning money over the internet. Most of them are about making fraudulent mobile installs. As soon as new “manual” comes out we see peaks of low quality traffic. But as soon as we began using FraudScore service we cut managers who were working on checking traffic quality two times. Using their convenient report with set of filters, you can generate different type of reports showing you the traffic quality in different contexts. This helped us to find lots of cheaters and poor quality affiliates.
    Nickolay, CEO at Mobiaff.ru
  • FraudScore’s fraud monitoring system is particularly useful in this regard as it allows daily check on affiliates conversions and indicates the level of fraud detected for each conversion. The fact that the system not only monitors normal desktop traffic, but, also tracks and accurately reports on mobile traffic in relation to Emulators, VPN’s, Bot farms and IP pattern recognition allows us to make informed decisions when reviewing assigned affiliate caps and encouraging more traffic.
    Darren Williamson, Managing Director at CAN
  • FraudScore’s customer support is always there to provide valuable insights into the data and to assist in investigating issues with low quality traffic, giving their conclusion as an independent expert.
    Anna Fedotova, Headway Digital
  • For more than two years of working with mobile traffic we have been tried a lot of anti-fraud services offered by the market. Therefore we can confidently say that the truly worthwhile solution is the FraudScore. Strong technologies, convenient interface and the most effective support – it’s all about FraudScore. Since we started collaboration with this service the volume of fraud traffic in Zorka.Network has been almost reduced to zero.
    Oleg Gorelik, Affiliate Director at Zorka.Network
  • Fraudscore has been our first line of defense against measuring questionable traffic. As the mobile digital advertising landscape continually expands, it becomes complex as it relates to user attribution measurement. The need for precise data has never been more important to the success of our business and our clients marketing efforts. FraudScore’s engineers made integration seamless and user friendly. The user interface allows us to interpret the data correctly and in real-time to make the right decisions as it relates to protecting our clients brand integrity. I highly recommend their services.
    Moufid Al-Joundi, Curate Mobile
  • FraudScore has easy to handle APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, HeadWay Digital
  • At Brisk Ads we take drastic measures to combat fraud, and with the help of FraudScore we are able to detect and eliminate any suspicious traffic. With the in-depth reports provided, we are able to identify any questionable sources; making sure that our clients only pay for legit and profitable users.
    Omar Mostafa, Brisk Ads

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