Brisk Ads - FraudScore Partnership
Brisk Ads, in its quest to effectively combat the menace of mobile ad fraud, is teaming up with FraudScore, who are industry leaders in the field of automated fraud detection. Both companies have displayed, through this collaboration, a willingness to checkmate fraud in the mobile industry by taking proactive measures that will give them an edge in the marketplace. Already, the partnership is yielding positive results as there has been a dramatic reduction in the reported cases of mobile ad fraud due to identifying and blacklisting sources bringing in suspicious traffic.
For Brisk Ads and FraudScore, having an efficient platform for the provision of trailblazing products and services with industry partners in the long term is a priority, and both companies are committed to promoting better consumer experience in the mobile ad market. With this partnership, Brisk Ads's clients now have the right resources to handle issues relating to mobile ad fraud and transparency effects.
A mobile fraud control strategy, offered by FraudScore, helps us identify fraudulent activities such as click injection, click spamming, incentivized installs mimicking non-incentivized installs, and many anomalies coming from installs.
In this industry, a perennial problem in need of constant attention is the reduction of mobile ad fraud. Therefore, We can't wait for industry regulators to effect sweeping changes to correct the situation, as our clients are losing revenue in the process. Brisk Ads is taking preemptive steps by teaming up with industry leaders such as FraudScore, thereby safeguarding ad funds from fraudsters.
According to the World Federation of Advertisers, by 2025, the cost of ad fraud is projected to increase to $50 billion, and this is why it's important to fight the scourge headlong to prevent the potentially huge loss of revenue.
Brisk Ads is committed to providing the needed leadership to contain the menace so that our clients will only pay for nothing but legit installs.
We operate a business model which promotes morality and transparency in our dealings with clients. We will never accept revenue from any questionable traffic, and our clients get a monthly FraudScore report to ensure they adjust their payments for any suspicious traffic discovered on our behalf.
Written by CEO Brisk Ads Omar Mostafa