Brisk Ads, in its quest to effectively combat the menace of mobile ad fraud, is teaming up with FraudScore, industry leaders in automated fraud detection. Both companies have demonstrated through this collaboration a commitment to checkmate fraud in the mobile industry by taking proactive measures that give them an edge in the marketplace. Already, the partnership is yielding positive results, with a dramatic reduction in reported cases of mobile ad fraud due to identifying and blacklisting sources bringing in suspicious traffic.
Omar Mostafa, CEO Brisk Ads:
For Brisk Ads and FraudScore, having an efficient platform for delivering trailblazing products and services with industry partners in the long term is a priority. Both companies are committed to promoting a better consumer experience in the mobile ad market. With this partnership, Brisk Ads’ clients now have the right resources to handle issues relating to mobile ad fraud and transparency.
A mobile fraud control strategy, offered by FraudScore, helps identify fraudulent activities such as click injection, click spamming, incentivized installs mimicking non-incentivized installs, and many anomalies from installs.
Omar Mostafa, CEO Brisk Ads:
In this industry, a perennial problem in need of constant attention is the reduction of mobile ad fraud. We can’t wait for industry regulators to effect sweeping changes to correct the situation, as our clients are losing revenue in the process. Brisk Ads is taking preemptive steps by teaming up with industry leaders such as FraudScore, safeguarding ad funds from fraudsters.
According to the World Federation of Advertisers, by 2025 the cost of ad fraud is projected to increase to $50 billion. This underscores the importance of fighting the scourge head-on to prevent potentially huge losses in revenue.
Omar Mostafa, CEO Brisk Ads:
Brisk Ads is committed to providing the needed leadership to contain this menace so that our clients only pay for legitimate installs. We operate a business model that promotes morality and transparency in dealings with clients. We will never accept revenue from questionable traffic, and our clients receive a monthly FraudScore report to ensure they adjust their payments for any suspicious traffic discovered on our behalf.