Case-study: FraudScore for MYBOX’s CPI and CPA campaigns

Advertisers are well known to work with traffic sources and partners directly, and develop their own rules for working with them. The main goal is to get good (clean) traffic that meets the requirements of the campaigns and the advertiser’s business goals.

MYBOX is a federal chain of 300+ Japanese and Pan-Asian restaurants, represented in more than one hundred Russian cities. When it comes to online advertising and promotion, MYBOX works through CPI and CPA campaigns, and optimizes campaign performance metrics such as CPO and CAC.

FraudScore’s anti-fraud solution has been in demand among CPI and CPA advertisers for several years now. FraudScore provides a solution to check and control traffic quality at both impression and conversion levels, including post-install analysis.

At the beginning of 2022, MYBOX received recommendations to start working with the FraudScore anti-fraud solution from an advertising agency. And, after using the trial period, MYBOX decided to work with FraudScore for conversion analysis.

FraudScore has been integrated into the daily work processes of MYBOX traffic managers and marketers. They monitor traffic quality graphs, analyze the performance of new partners, and use the ”fraud score” parameter in the system reports to identify suspicious conversions and sources.

After receiving the first results, it was decided to also connect FraudScore to analyze mobile campaigns on iOS and Android.

We asked colleagues from MYBOX to share their experience working with FraudScore’s reports and data.

  • Open FraudScore dashboards and customize the report for the specific source or campaign. This action depends on the goal that the manager faces today.
  • Use the fraud score parameter to analyze each OS and partner. This is done on a per-source basis to accurately check and identify suspicious events.

The second important FraudScore reporting scenario for MYBOX involves CAC control.

MYBOX’s managers upload data on specific campaigns from FraudScore and then perform an analysis with the report from the internal CRM system. Then, they calculate the share of newly acquired users and their CAC by comparing data from FraudScore reports with data on organic traffic and data from partners.

FraudScore reports help MYBOX managers during interactions with agencies — if there are questions about mobile traffic quality estimation and performance optimization, FraudScore data becomes an additional important argument in the negotiations. As an important factor in blocking untrustworthy sources, the detailed information about the type of fraud in FraudScore reports helps MYBOX managers make informed decisions.

In 2022, MYBOX was able to monitor new campaigns using FraudScore reports, quickly identify several major fraud sources, and completely block those partners.

Igor Kim, MYBOX:

If you work with mobile campaigns, antifraud is a must. To check the reliability of partners and launch new campaigns, it is also better to have a tool for checking the quality of traffic. This will help optimize your costs and team resources. We can recommend FraudScore — our practice has shown that the solution from FraudScore is effective.

FraudScore team thanks MYBOX for our joint efforts to fight bad traffic! Honest and open relations between partners can only be built on trust, and we hope that our antifraud solution is an important part of the process of building reliable partnerships for MYBOX.

If you have any questions for the FraudScore team or would like to try the system, there is always a 14-day free trial available. Contact FraudScore to learn more!

  • I recommend to use FraudScore anti fraud solution. It really helps to avoid unnecessary risks and to cut off the fraud at the very beginning. Well done, guys!
    Olga Saburova, Account Manager at MobioNetwork
  • There are lots of manuals about earning money over the internet. Most of them are about making fraudulent mobile installs. As soon as new “manual” comes out we see peaks of low quality traffic. But as soon as we began using FraudScore service we cut managers who were working on checking traffic quality two times. Using their convenient report with set of filters, you can generate different type of reports showing you the traffic quality in different contexts. This helped us to find lots of cheaters and poor quality affiliates.
    Nickolay, CEO at Mobiaff.ru
  • FraudScore’s fraud monitoring system is particularly useful in this regard as it allows daily check on affiliates conversions and indicates the level of fraud detected for each conversion. The fact that the system not only monitors normal desktop traffic, but, also tracks and accurately reports on mobile traffic in relation to Emulators, VPN’s, Bot farms and IP pattern recognition allows us to make informed decisions when reviewing assigned affiliate caps and encouraging more traffic.
    Darren Williamson, Managing Director at CAN
  • FraudScore has easy to handle and fast APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, COO at Headway Digital, Spain
  • For more than two years of working with mobile traffic we have been tried a lot of anti-fraud services offered by the market. Therefore we can confidently say that the truly worthwhile solution is the FraudScore. Strong technologies, convenient interface and the most effective support – it’s all about FraudScore. Since we started collaboration with this service the volume of fraud traffic in Zorka.Network has been almost reduced to zero.
    Oleg Gorelik, Affiliate Director at Zorka.Network
  • Fraudscore has been our first line of defense against measuring questionable traffic. As the mobile digital advertising landscape continually expands, it becomes complex as it relates to user attribution measurement. The need for precise data has never been more important to the success of our business and our clients marketing efforts. FraudScore’s engineers made integration seamless and user friendly. The user interface allows us to interpret the data correctly and in real-time to make the right decisions as it relates to protecting our clients brand integrity. I highly recommend their services.
    Moufid Al-Joundi, Curate Mobile
  • FraudScore has easy to handle APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, HeadWay Digital
  • At Brisk Ads we take drastic measures to combat fraud, and with the help of FraudScore we are able to detect and eliminate any suspicious traffic. With the in-depth reports provided, we are able to identify any questionable sources; making sure that our clients only pay for legit and profitable users.
    Omar Mostafa, Brisk Ads