Direct Advertiser: 90%+ of ad fraud in CPA campaign on Android

FraudScore is always eager to spread knowledge about ad fraud, and how cunning fraudsters can be. This article is about another case from a real FraudScore’s client, and his case about the importance of constant control of traffic quality.

Case: Direct Advertiser; Mobile traffic.

Story: Google Chrome mobile released a new version at the beginning of September , 21 — 94.0.4606. Usually, when a new version is released, it takes about one or two months to be installed to the majority of devices (of course — it depends on the geo).

FraudScore’s client had a CPA mobile campaign. All the traffic sources were not new but already checked and trusted. But in November one specific affiliate was getting more and more alerts in FraudScore’s system — traffic started to look suspicious.

FraudScore’s team drilled down the reports and here is what we detected:

99.57% of conversions (users) had no in-app. We looked at the detected ad fraud reasons — 92% of conversions were marked with Old Browser symptom. It turned out that these 92% of conversions were from browsers with 94.0.4606 — the version that was released at the beginning of September. And to the end of November this version was way outdated — the majority of traffic from other sources had 95 and 96 versions.

So we had two major symptoms — No in-app and Old Browser. The advertiser developed a case and went to the affiliate to negotiate and deal with the situation.

It looks like fraudsters had set up bots to trick the platform but they were not up to speed with the updates. It takes time and resources to cheat.

FraudScore’s team is constantly updating algorithms and our fraud detection techniques to stay ahead of fraudsters, and develop protection for our clients.

We want to remind you that there is always a 14-day free trial to test our system, so that you can see FraudScore’s solution from within. You’ll learn how FraudScore’s ad fraud prevention and detection algorithms can help your business and budgets to be protected.

  • I recommend to use FraudScore anti fraud solution. It really helps to avoid unnecessary risks and to cut off the fraud at the very beginning. Well done, guys!
    Olga Saburova, Account Manager at MobioNetwork
  • There are lots of manuals about earning money over the internet. Most of them are about making fraudulent mobile installs. As soon as new “manual” comes out we see peaks of low quality traffic. But as soon as we began using FraudScore service we cut managers who were working on checking traffic quality two times. Using their convenient report with set of filters, you can generate different type of reports showing you the traffic quality in different contexts. This helped us to find lots of cheaters and poor quality affiliates.
    Nickolay, CEO at Mobiaff.ru
  • FraudScore’s fraud monitoring system is particularly useful in this regard as it allows daily check on affiliates conversions and indicates the level of fraud detected for each conversion. The fact that the system not only monitors normal desktop traffic, but, also tracks and accurately reports on mobile traffic in relation to Emulators, VPN’s, Bot farms and IP pattern recognition allows us to make informed decisions when reviewing assigned affiliate caps and encouraging more traffic.
    Darren Williamson, Managing Director at CAN
  • FraudScore has easy to handle and fast APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, COO at Headway Digital, Spain
  • For more than two years of working with mobile traffic we have been tried a lot of anti-fraud services offered by the market. Therefore we can confidently say that the truly worthwhile solution is the FraudScore. Strong technologies, convenient interface and the most effective support – it’s all about FraudScore. Since we started collaboration with this service the volume of fraud traffic in Zorka.Network has been almost reduced to zero.
    Oleg Gorelik, Affiliate Director at Zorka.Network
  • Fraudscore has been our first line of defense against measuring questionable traffic. As the mobile digital advertising landscape continually expands, it becomes complex as it relates to user attribution measurement. The need for precise data has never been more important to the success of our business and our clients marketing efforts. FraudScore’s engineers made integration seamless and user friendly. The user interface allows us to interpret the data correctly and in real-time to make the right decisions as it relates to protecting our clients brand integrity. I highly recommend their services.
    Moufid Al-Joundi, Curate Mobile
  • FraudScore has easy to handle APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, HeadWay Digital
  • At Brisk Ads we take drastic measures to combat fraud, and with the help of FraudScore we are able to detect and eliminate any suspicious traffic. With the in-depth reports provided, we are able to identify any questionable sources; making sure that our clients only pay for legit and profitable users.
    Omar Mostafa, Brisk Ads
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