FraudScore: evaluations by advertisers, ad networks & agencies
What better way to learn about a software than to ask its users? We’ve gathered a list of the most valued features and qualities of FraudScore’s antifraud solution mentioned by our clients:
Traffic quality optimization means eliminating and detecting ad fraud. Clients of FraudScore give a very high score to our platform’s features about detecting ad fraud, eliminating it, and reporting about detected bad traffic.
Here are some key quotes from our users about traffic quality optimization with FraudScore:
These companies use FraudScore’s Action for conversion scoring. The report gives more than 150+ slices to drill down the data and build fraud cases. There are also ratings of the most fraudulent sources and partners, distribution charts of detected ad fraud by main global geos, and assigned fraud score for every conversion, event, partner, source, offer etc:
Extended fraud reasons — is a special type of report in FraudScore that shows detailed information about particular detected ad fraud types for every conversion.
This report gives a unique opportunity to dig into the general detected fraud categories (click spam, IP anomalies, proxy traffic etc) together with specific details about detected violations — types of TTI violations, types of detected proxy, incentive traffic, different kinds of browser fraud, etc.
FraudScore works with both mobile and web traffic. The system gives an opportunity to have all your traffic and ad campaigns checked in one place. Moreover, the interface can be customized so that you clearly see campaigns from web, and campaigns from mobile.
FraudScore’s interfaces are aimed to help traffic managers, advertisers, and campaign managers to fulfill their everyday tasks. At FraudScore we know how hard it is to learn a new tool if you’ve never worked with it. So our reports and dashboards are made for non-fraud specialists to be able to read, understand and interpret traffic quality data in seconds.
FraudScore’s reports and dashboards for traffic quality are specifically developed to help users understand detected ad fraud — its sources, scale, severity and depth. FraudScore gives a vivid picture about detected ad fraud types and categories, and provides steps to drill down the data to observe each and every fraudulent impression, click, conversion or event.
SmartReject is a tool that analyzes the quality of pending conversions inside your marketing platform, and can reject or approve them according to the quality.
SafeClick works with click traffic in real time. It checks if the click is fraudulent or genuine, and based on the click quality sends it either to the target URL or redirects it to the fallback URL. The fraudulent clicks get cleared from the traffic, and the legitimate ones are passed on.
FraudScore is proud to receive feedback like that. Our team of antifraud heroes dedicates all their time to assisting the clients, and helping them build ad fraud cases. Moreover, FraudScore’s antifraud is the only solution that we are working on, so all our human and tech resources are focused on improving the product.
One of the trickiest parts in affiliate marketing and traffic control is event analysis. The most expensive and lucrative types of campaigns that attract fraudsters are connected with events and conversions. So FraudScore provides detailed control of all the stages of ad funnel including extensive event reports:
When it comes to traffic disputes and negotiations — each part must be respectful to one another, and, of course, have solid arguments. FraudScore is an independent antifraud solution — we are a third-party solution provider. It means that the company doesn’t take anyone’s side when it comes to traffic quality. We report on every detected ad fraud issue and show the real picture with bad and good traffic.
FraudScore was founded in 2016 — and since then our reports have become a standard for our clients in traffic quality cases. The reports are both authentic in terms of detected ad fraud and reasons, and solid to prove the point and protect campaigns.
FraudScore’s solutions are developed to assist other companies in fulfilling their business tasks every day. We aim to help and support our clients when it comes to ad fraud — as we know that fighting a war with fraud is a hard task, and not every company can afford having a special department or team to strike the fraudsters back.
There is a free 14-day trial of FraudScore available to all first-time customers. We highly recommend using it to try FraudScore and its solutions, and to compare it with other antifraud platforms. The comparison will show how important it is to have a non-binary approach to traffic evaluation, together with comprehensive reports and scalable dashboards. Feel free to contact the FraudScore team for a free trial, or ask your questions about our solutions.
You can either book a meeting with one of our business development guys to get a personalized walk through the FraudScore platform.
And of course e-mails are always welcome )