Case Study: FraudScore for Game Developer. How to save 25% of traffic budgets

101XP: “Fraud detection helps both us and our partners. We are able to set high traffic requirements and get the best from our partnerships“

FraudScore interviews Ksenia Koroleva, Chief Marketing Officer in 101XP. Ksenia has more than 6 years of experience in the gaming industry, specializing in marketing, and is experienced with both tiny startups and huge corporations. Ksenia has been working in user acquisition and PR.

About the company:

101XP is one of the leading platforms and game publishers in CIS with 10 years of publishing experience. Now, there are more than 170+ employees working on different projects in the company. 101XP has released more than 50 projects on various platforms since 2010 and is widely known for the “League of Angels” franchise published in Russia and for “Era of Legends” published worldwide.

Ksenia: I’ve already used to work with FraudScore for 3 years. We trusted our user acquisition audit to FraudScore and when I joined 101XP I made a presentation of the product and proved that it is reliable and a great solution for the publisher.

Could you describe in more detail how you utilize FraudScore in your daily business processes?

We use FraudScore for both our mobile and desktop (browser and client games) projects. We specify the use of FraudScore in IO and contracts with an absolute majority of our partners.

The main users of the product are our UA managers. We check and audit traffic with almost all partners on a weekly basis. So as a result, we always have the quantity of fraud traffic and its shares from various partners in our reports.

When you started to work with FraudScore — what made you choose our platform?

I used to work with FraudScore for 3 years as I mentioned before. The product has already proven to be effective in fraud detection, an easy-to-use solution with a very transparent system for partners. It’s important that FraudScore works with both mobile and desktop traffic. An important factor for us is having excellent customer service, 24/7 support in Russian, and a willingness to understand our requirements and meet us halfway.

Can you describe how you use FraudScore data about detected fraud? What decisions do you make?

In general, we began to eliminate fraud from partners — if fraud was detected, we rejected this traffic. We are also now clearing out the web fraudsters when working with our applications.

We also state to our potential partners that traffic checks via FraudScore is an obligatory measure in our contracts and it is legally included in the terms and conditions.

Can you share some results as to how you have efficiently utilized FraudScore in taking actionable measures?

Together with FraudScore data scientists and managers, we’ve conducted research — we’ve made specific reports for traffic quality analysis and compared it with our budgets spent from May 2018 to the end of January 2019.

Thanks to FraudScore fraud detection we have saved around 25% of our traffic budgets. This figure is truly remarkable! As a developer, we need to know that our budgets are spent efficiently and there are no hidden holes where our money is running. FraudScore has become a sort of insurance for us — we guarantee that we are protected from fraud and that our budgets are spent on real traffic.

Can you give any advice or recommendations to developers, our potential clients?

We recommend that you do your best to understand the reasons for detected fraud — so that you have a 100% certainty and understanding of the case. Any system might make mistakes. Having said that, you shouldn’t be afraid to insist on applying a traffic verification system and don’t stigmatize fraud as is.

Unfortunately, a network simply can’t control all webs or sub-ids, so it’s my firm belief that anti-fraud solution is helping not just us as a developer, but also our partners. We keep traffic quality high, we accept that it needs to be checked and we trust each other with our business investments.

FraudScore is both a very reliable and convenient solution. It provides absolutely comprehensive information on the quality of traffic, detected fraud categories, and reasons for fraud. We highly appreciate that FraudScore doesn’t use and operate with a “black box” — it gives us a total picture of detected fraud for all conversions that we check. And of course, it’s very important for us that FraudScore works with the desktop.

Zarina Shirinkina, FraudScore BDO — 101XP is a great example of an extraordinary game developer who puts a lot of effort into securing its own budgets by fighting ad fraud themselves. They don’t simply trust the statistics from networks for the acquired traffic — they analyze data every day to make sure that every dollar is invested into a real user. By using FraudScore and learning how to detect and deal with fraud, 101XP is building a network of trustworthy partners and filter those who are not that reliable. FraudScore solution helps 101XP save money and work with partners who are aware of fraud problems and are ready to fight it.

  • I recommend to use FraudScore anti fraud solution. It really helps to avoid unnecessary risks and to cut off the fraud at the very beginning. Well done, guys!
    Olga Saburova, Account Manager at MobioNetwork
  • There are lots of manuals about earning money over the internet. Most of them are about making fraudulent mobile installs. As soon as new “manual” comes out we see peaks of low quality traffic. But as soon as we began using FraudScore service we cut managers who were working on checking traffic quality two times. Using their convenient report with set of filters, you can generate different type of reports showing you the traffic quality in different contexts. This helped us to find lots of cheaters and poor quality affiliates.
    Nickolay, CEO at
  • FraudScore’s fraud monitoring system is particularly useful in this regard as it allows daily check on affiliates conversions and indicates the level of fraud detected for each conversion. The fact that the system not only monitors normal desktop traffic, but, also tracks and accurately reports on mobile traffic in relation to Emulators, VPN’s, Bot farms and IP pattern recognition allows us to make informed decisions when reviewing assigned affiliate caps and encouraging more traffic.
    Darren Williamson, Managing Director at CAN
  • FraudScore has easy to handle and fast APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, COO at Headway Digital, Spain
  • For more than two years of working with mobile traffic we have been tried a lot of anti-fraud services offered by the market. Therefore we can confidently say that the truly worthwhile solution is the FraudScore. Strong technologies, convenient interface and the most effective support – it’s all about FraudScore. Since we started collaboration with this service the volume of fraud traffic in Zorka.Network has been almost reduced to zero.
    Oleg Gorelik, Affiliate Director at Zorka.Network
  • Fraudscore has been our first line of defense against measuring questionable traffic. As the mobile digital advertising landscape continually expands, it becomes complex as it relates to user attribution measurement. The need for precise data has never been more important to the success of our business and our clients marketing efforts. FraudScore’s engineers made integration seamless and user friendly. The user interface allows us to interpret the data correctly and in real-time to make the right decisions as it relates to protecting our clients brand integrity. I highly recommend their services.
    Moufid Al-Joundi, Curate Mobile
  • FraudScore has easy to handle APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, HeadWay Digital
  • At Brisk Ads we take drastic measures to combat fraud, and with the help of FraudScore we are able to detect and eliminate any suspicious traffic. With the in-depth reports provided, we are able to identify any questionable sources; making sure that our clients only pay for legit and profitable users.
    Omar Mostafa, Brisk Ads
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