In April 2019 media agency Total View has turned to Yabbi, a DSP provider and one of FraudScore customers, with an in-app campaign request for Stockmann (Russia). The task was to bring the target and loyal audience through the application for “Crazy Days” promo campaign. The request was not the easiest — two days for the whole campaign to be realized, high demands for the audience (PI not less than 70%) and bounce rate not higher than 30%.
Yabbi is widely known as one of the best DSP/DMP providers and has again proved to be very customer oriented and professional. The campaign tasks were fulfilled completely — 28.9% bounce rate, PI 84% (with bursts up to 90%). The entire campaign was made in in-app-inventory with full use of DSP / DMP Yabbi.
To realize Stockmann’s request Yabbi used FraudScore to audit the traffic and clean out fraud and optimize the apps for the campaign. Yabbi is a long-term FraudScore partner and is using the solution to keep in-app traffic free of ad fraud and reliable for the advertisers’ business decisions and campaigns. FraudScore algorithms allow Yabbi process all the traffic and checks the quality by analyzing 100+ metrics to detect fraud. If fraud is found — the system can either send a special signal to Yabbi’s managers (if the signal is set) or show all the detected fraudulent conversions in its detailed reports. FraudScore can be used by DSP providers both as a third-party anti-fraud solution and as a core technology for in-house anti-fraud for both prebid and postbid analysis.
We thank our partner and respectful customer — Yabbi DSP for choosing FraudScore and looking forward to upcoming projects and campaigns!
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