FraudScore for Yabbi.DSP — high efficiency fraud detection for a campaign with “Stockman”

FraudScore for Yabbi.DSP — high efficiency fraud detection for a campaign with “Stockman”

In April 2019 media agency “Total View” has turned to Yabbi, a DSP provider and one of FraudScore customers, with an in-app campaign request for Stockmann (Russia). The task was to bring the target and loyal audience through the application for “Crazy Days” promo campaign. The request was not the easiest — two days for the whole campaign to be realized, high demands for the audience (PI not less than 70%) and bounce rate not higher than 30%.

Yabbi is widely known as one of the best DSP/DMP providers and has again proved to be very customer oriented and professional. The campaign tasks were fulfilled completely — 28.9% bounce rate, PI 84% (with bursts up to 90%). The entire campaign was made in in-app-inventory with full use of DSP / DMP Yabbi.

To realize Stockmann’s request Yabbi used FraudScore to audit the traffic and clean out fraud and optimize the apps for the campaign. Yabbi is a long-term FraudScore partner and is using the solution to keep in-app traffic free of ad fraud and reliable for the advertisers’ business decisions and campaigns. FraudScore algorithms allow Yabbi process all the traffic and checks the quality by analyzing 100+ metrics to detect fraud. If fraud is found — the system can either send a special signal to Yabbi’s managers (if the signal is set) or show all the detected fraudulent conversions in its detailed reports. FraudScore can be used by DSP providers both as a third-party anti-fraud solution and as a core technology for in-house anti-fraud for both prebid and postbid analysis.

We thank our partner and respectful customer — Yabbi DSP for choosing FraudScore and looking forward to upcoming projects and campaigns!

To find the case is Russian - follow the link

  • I recommend to use FraudScore anti fraud solution. It really helps to avoid unnecessary risks and to cut off the fraud at the very beginning. Well done, guys!
    Olga Saburova, Account Manager at MobioNetwork
  • There are lots of manuals about earning money over the internet. Most of them are about making fraudulent mobile installs. As soon as new “manual” comes out we see peaks of low quality traffic. But as soon as we began using FraudScore service we cut managers who were working on checking traffic quality two times. Using their convenient report with set of filters, you can generate different type of reports showing you the traffic quality in different contexts. This helped us to find lots of cheaters and poor quality affiliates.
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  • FraudScore’s fraud monitoring system is particularly useful in this regard as it allows daily check on affiliates conversions and indicates the level of fraud detected for each conversion. The fact that the system not only monitors normal desktop traffic, but, also tracks and accurately reports on mobile traffic in relation to Emulators, VPN’s, Bot farms and IP pattern recognition allows us to make informed decisions when reviewing assigned affiliate caps and encouraging more traffic.
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    Luis Barrague, COO at Headway Digital, Spain
  • For more than two years of working with mobile traffic we have been tried a lot of anti-fraud services offered by the market. Therefore we can confidently say that the truly worthwhile solution is the FraudScore. Strong technologies, convenient interface and the most effective support – it’s all about FraudScore. Since we started collaboration with this service the volume of fraud traffic in Zorka.Network has been almost reduced to zero.
    Oleg Gorelik, Affiliate Director at Zorka.Network
  • Fraudscore has been our first line of defense against measuring questionable traffic. As the mobile digital advertising landscape continually expands, it becomes complex as it relates to user attribution measurement. The need for precise data has never been more important to the success of our business and our clients marketing efforts. FraudScore’s engineers made integration seamless and user friendly. The user interface allows us to interpret the data correctly and in real-time to make the right decisions as it relates to protecting our clients brand integrity. I highly recommend their services.
    Moufid Al-Joundi, Curate Mobile
  • FraudScore has easy to handle APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, HeadWay Digital
  • At Brisk Ads we take drastic measures to combat fraud, and with the help of FraudScore we are able to detect and eliminate any suspicious traffic. With the in-depth reports provided, we are able to identify any questionable sources; making sure that our clients only pay for legit and profitable users.
    Omar Mostafa, Brisk Ads
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