Actionpay Brazil is a branch of Actionpay CPA Network. The company is known within the market as one of the most results-oriented ad networks. The Brazilian office was established in 2013, after which the company managed to develop a portfolio of 400+ active Brazilian companies and 35,000+ affiliates registered in Brazil.

In an interview with Alexander Lozinov, Actionpay Brazil Commercial Director, we learned about:

  • The importance of an anti-fraud tool for a CPA network
  • The reasons to choose FraudScore
  • The benefits of FraudScore’s report implementation, and related examples

Alexander, could you tell us more about the specific goals that you had in mind while searching for an anti-fraud solution?

“Fraud issues are always in focus for those who work on a CPA, CPL, or CPI basis. Actionpay had an in-house ad fraud detection solution and some manual checks to provide the best possible traffic for our advertisers, but we were looking for a third-party solution made by a professional team that is primarily focused on the traffic quality of conversions to make it even better.”

Why FraudScore? What were the main reasons behind choosing this solution?

“First, the sale process was very smooth and pleasant — many thanks to our BDO, Aizhamal Alymkul Kyzy. Also, FraudScore provided us with a free trial period to test the system. The integration was seamless, and the interface of the system is user-friendly and easy to work with.”

Can you describe how FraudScore’s solution is being used on a daily basis? Who are the main users of FraudScore’s reports?

“Our accounting department generates FraudScore reports every two weeks and forwards them to our affiliate team. Such reports include our traffic source name and ID, fraud levels, risk levels, and fraud risk reasons. Based on this data, we disconnect affiliates from affiliate programs or ask them to bring traffic in line with offer requirements. This approach helps us avoid direct complaints from our advertisers.”

What is the most valuable information in FraudScore’s report for you?

“The most valuable information is fraud reason and detailed comments on fraud type. We use this information when communicating with affiliates and for rejecting low-quality conversions.”

Traffic quality report example

What results are the most significant to you?

“The most noticeable and important result is the decrease in overall traffic complaints. This has the most noticeable effect on our CPL-based programs, which usually need special attention because of high payouts. High payouts always attract fraudulent affiliates, but now it is easy to control the quality with FraudScore.”

What recommendations can you give to someone on the fence regarding signing up for an anti-fraud tool?

“We definitely recommend FraudScore to our industry partners. The solution is both easy to work with and very effective when it comes to fraud detection. We trust FraudScore’s performance and traffic quality analysis algorithms. We also make sure to mention the FraudScore solution when selling our services and inside of monthly accounting reports.”

Aizhamal Alymkul Kyzy, FraudScore BDO:

“We are glad to have Actionpay Brazil as our longtime client! It’s good to see companies who are eager to fight for their reputations, relationships with advertisers, and future business development. In a rapidly changing market, CPA networks are in a constant battle for good traffic quality, and we are thrilled to learn that FraudScore’s solution is such a significant and valued element of the market. We invite more ad networks to test our solution by using a free trial. We’ll make sure to meet their requirements and help shield them from fraudsters.”

  • I recommend to use FraudScore anti fraud solution. It really helps to avoid unnecessary risks and to cut off the fraud at the very beginning. Well done, guys!
    Olga Saburova, Account Manager at MobioNetwork
  • There are lots of manuals about earning money over the internet. Most of them are about making fraudulent mobile installs. As soon as new “manual” comes out we see peaks of low quality traffic. But as soon as we began using FraudScore service we cut managers who were working on checking traffic quality two times. Using their convenient report with set of filters, you can generate different type of reports showing you the traffic quality in different contexts. This helped us to find lots of cheaters and poor quality affiliates.
    Nickolay, CEO at Mobiaff.ru
  • FraudScore’s fraud monitoring system is particularly useful in this regard as it allows daily check on affiliates conversions and indicates the level of fraud detected for each conversion. The fact that the system not only monitors normal desktop traffic, but, also tracks and accurately reports on mobile traffic in relation to Emulators, VPN’s, Bot farms and IP pattern recognition allows us to make informed decisions when reviewing assigned affiliate caps and encouraging more traffic.
    Darren Williamson, Managing Director at CAN
  • FraudScore has easy to handle and fast APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, COO at Headway Digital, Spain
  • For more than two years of working with mobile traffic we have been tried a lot of anti-fraud services offered by the market. Therefore we can confidently say that the truly worthwhile solution is the FraudScore. Strong technologies, convenient interface and the most effective support – it’s all about FraudScore. Since we started collaboration with this service the volume of fraud traffic in Zorka.Network has been almost reduced to zero.
    Oleg Gorelik, Affiliate Director at Zorka.Network
  • Fraudscore has been our first line of defense against measuring questionable traffic. As the mobile digital advertising landscape continually expands, it becomes complex as it relates to user attribution measurement. The need for precise data has never been more important to the success of our business and our clients marketing efforts. FraudScore’s engineers made integration seamless and user friendly. The user interface allows us to interpret the data correctly and in real-time to make the right decisions as it relates to protecting our clients brand integrity. I highly recommend their services.
    Moufid Al-Joundi, Curate Mobile
  • FraudScore has easy to handle APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, HeadWay Digital
  • At Brisk Ads we take drastic measures to combat fraud, and with the help of FraudScore we are able to detect and eliminate any suspicious traffic. With the in-depth reports provided, we are able to identify any questionable sources; making sure that our clients only pay for legit and profitable users.
    Omar Mostafa, Brisk Ads
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