The Russian Mobile Ad Ecosystem Map - Blog

The Russian Mobile Ad
Ecosystem Map

On October,24 IAB Russia issued an updated version of The Russian Mobile Ad Ecosystem Map. The purpose of the project is to provide the overview of the current state of the mobile ad market in Russia.

In comparison with 2017, more than 100 companies have been included to the industry’s leaders’ map. We are proud to announce that in 2018 FraudScore made it to the TOP-100 market leaders and we are featured in “Validation” section.

IAB report reminds that the audience of the mobile device market is rapidly changing – the whole environment has to coincide with the trends in content, behavior, technologies, expectations. All these lead to rapid and intense changes in mobile ad industry. Advertisers are now way more interested in mobile ads and are looking forward to expanding the budgets, as well as the requirements, on high-conversion advertisement.

As we’ve already mentioned in our previous blog post, FraudScore is always on the front-line to get to learn new features and tricks in ad fraud and find the silver bullet to-fight-it-all. And we are glad to know that more and more market leaders realize the damage that the ad fraud might cause. IAB is a non-profit partnership that is devoted to promote the development of the advertising industry and the moment such establishments start to draw attention to such companies as FraudScore, the moment we can tell that the fraud issue has really made all the industry aware.

Many thanks to IAB Russia for adding FraudScore to the market leaders! We are always open to answer any question and provide the most up-to-date info on the fraud issue. If you want to discuss the topic – we’ll be attending Madrid Mobile Summit on November,13! We are looking forward to meet and giving away a ticket to one lucky attendee! Please, feel free to contact us and let’s figure the fraud out!)

  • I recommend to use FraudScore anti fraud solution. It really helps to avoid unnecessary risks and to cut off the fraud at the very beginning. Well done, guys!
    Olga Saburova, Account Manager at MobioNetwork
  • There are lots of manuals about earning money over the internet. Most of them are about making fraudulent mobile installs. As soon as new “manual” comes out we see peaks of low quality traffic. But as soon as we began using FraudScore service we cut managers who were working on checking traffic quality two times. Using their convenient report with set of filters, you can generate different type of reports showing you the traffic quality in different contexts. This helped us to find lots of cheaters and poor quality affiliates.
    Nickolay, CEO at
  • FraudScore’s fraud monitoring system is particularly useful in this regard as it allows daily check on affiliates conversions and indicates the level of fraud detected for each conversion. The fact that the system not only monitors normal desktop traffic, but, also tracks and accurately reports on mobile traffic in relation to Emulators, VPN’s, Bot farms and IP pattern recognition allows us to make informed decisions when reviewing assigned affiliate caps and encouraging more traffic.
    Darren Williamson, Managing Director at CAN
  • FraudScore’s customer support is always there to provide valuable insights into the data and to assist in investigating issues with low quality traffic, giving their conclusion as an independent expert.
    Anna Fedotova, Headway Digital
  • For more than two years of working with mobile traffic we have been tried a lot of anti-fraud services offered by the market. Therefore we can confidently say that the truly worthwhile solution is the FraudScore. Strong technologies, convenient interface and the most effective support – it’s all about FraudScore. Since we started collaboration with this service the volume of fraud traffic in Zorka.Network has been almost reduced to zero.
    Oleg Gorelik, Affiliate Director at Zorka.Network
  • Fraudscore has been our first line of defense against measuring questionable traffic. As the mobile digital advertising landscape continually expands, it becomes complex as it relates to user attribution measurement. The need for precise data has never been more important to the success of our business and our clients marketing efforts. FraudScore’s engineers made integration seamless and user friendly. The user interface allows us to interpret the data correctly and in real-time to make the right decisions as it relates to protecting our clients brand integrity. I highly recommend their services.
    Moufid Al-Joundi, Curate Mobile
  • FraudScore has easy to handle APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, HeadWay Digital
  • At Brisk Ads we take drastic measures to combat fraud, and with the help of FraudScore we are able to detect and eliminate any suspicious traffic. With the in-depth reports provided, we are able to identify any questionable sources; making sure that our clients only pay for legit and profitable users.
    Omar Mostafa, Brisk Ads

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