On October 24, IAB Russia issued an updated version of The Russian Mobile Ad Ecosystem Map. The purpose of the project is to provide an overview of the current state of the mobile ad market in Russia.
In comparison with 2017, more than 100 companies have been added to the industry leaders’ map.
FraudScore Team:
We are proud to announce that in 2018 FraudScore made it to the TOP-100 market leaders and is featured in the “Validation” section.
IAB report reminds that the audience of the mobile device market is rapidly changing – the whole environment has to coincide with trends in content, behavior, technologies, and expectations. All these lead to rapid and intense changes in the mobile ad industry. Advertisers are now more interested in mobile ads and are looking to expand budgets as well as requirements for high-conversion advertisement.
As we mentioned in our previous blog post, FraudScore is always on the front line to learn new features and tricks in ad fraud and to find the silver bullet to fight it all.
FraudScore Team:
We are glad to know that more and more market leaders realize the damage ad fraud can cause. IAB is a non-profit partnership devoted to promoting the development of the advertising industry. The moment such establishments start highlighting companies like FraudScore, we can say that the fraud issue has truly gained industry-wide awareness.
Many thanks to IAB Russia for adding FraudScore to the market leaders!
FraudScore Team:
We are always open to answer any questions and provide the most up-to-date info on the fraud issue. If you want to discuss the topic, we’ll be attending Madrid Mobile Summit on November 13! We are looking forward to meeting attendees and giving away a ticket to one lucky participant. Please, feel free to contact us and let’s figure the fraud out!