FraudScore talks about #MMS17
This November, the FraudScore team attended the Madrid Mobile Summit. It was the first conference where we not only had a booth but also the chance to present our product to the target audience. Our CEO, BDO, and COO shared their opinions and expectations about MMS17 with PR manager Victoria Petrova and discussed the conference results.
Dmitry Isakov, FraudScore CEO:
The format of MMS17 is especially good for companies that work in B2B, it allows to get leads, insights and even sales in a short period of time.
Madrid Mobile Summit, the European edition of the Israel Mobile Summit (also known as the Mobile Monetization Summit), is one of the most influential events for those engaged in the mobile app ecosystem: entrepreneurs, app developers, game publishers, ad networks, providers, and VCs. The summit attracted participants across Europe, providing new contacts and business opportunities.
Alexander Shirinkin, FraudScore COO:
MMS17 was very helpful for branding and for finding new clients.
Zarina Shirinkina, FraudScore BDO:
Advertising is the engine of trade, that’s for sure, why MMS17 made a positive impact on business.
First impressions
On the first day, we arrived at 10:00 am. At first glance, the exhibition area seemed empty. Visitor numbers were low on the second day as well.
Zarina Shirinkina, FraudScore BDO:
The main drawback is the small number of visitors. I expected it would be crowded as in Israel, but the opposite happened. People were curious about FraudScore, but the total number of visitors disappointed me.
Dmitry Isakov, FraudScore CEO:
I agree, but perhaps this is because MMS17 was held in Madrid for the first time.
We unpacked our materials, arranged the merch on the table, and waited for interested attendees. Within 30 minutes, our booth started attracting attention.
Dmitry Isakov, FraudScore CEO:
The main advantage of having a booth is that interested people come to you. You don’t need to hunt or wait in queues. Everyone wants to chat and explore potential partnerships.
Zarina Shirinkina, FraudScore BDO:
Most visitors to your booth are decision makers. They know what they want. It’s much easier to explain your product to them than searching for prospects alone, which can be frustrating.
We spent two days meeting new people and building connections.
Zarina Shirinkina, FraudScore BDO:
We received a lot of positive feedback and made 2 sales within 1 week after the summit.
Dmitry Isakov, FraudScore CEO:
Even if a potential client passes by today, don’t worry. They’ll remember your solution and contact you in 6–8 months for advice or a trial.
The Madrid Mobile Summit became a central meeting point. Affise tracking platform and our clients such as Kimia, Mobrain, and C3PA were all there, giving us the chance to meet them in person.
Dmitry Isakov, FraudScore CEO:
Our main goals at MMS17 were increasing awareness and generating leads. It was also very important to collect informal feedback from current and future clients about their solutions, challenges, and industry trends.
We wanted to return home with a suitcase full of cash (laughs).
On a serious note, all expectations were met. We gained invaluable conference experience, learned many new things, and rebooted. Now we are revising our plans for the future.
Our team looks forward to meeting you in Madrid next year! Follow us on Facebook and LinkedIn.