FraudScore talks about #MMS17

This November FraudScore team went to the Madrid Mobile Summit. It was the first conference where we had not only the booth but a chance to tell the target audience about our product. Our CEO, BDO, and COO shared their opinion and expectations about Madrid Mobile Summit 2017 with PR manager Victoria Petrova and discussed the results of the conference.

“The format of MMS17 is especially good for companies that work in B2B, it allows to get leads, insights and even sales in a short period of time” - FraudScore CEO Dmitry Isakov

Madrid Mobile Summit is the European edition of the Israel Mobile Summit also known as the Mobile Monetization Summit is of the mobile apps ecosystem's most influential events for those who are engaged with the mobile app ecosystem, Entrepreneurs, App Developers, Game Publishers, Ad Networks, Providers, VCs. This summit was supposed to attract the target audience across Europe and let the participants get new contacts and build new business relations.

“MMS17 was very helpful for branding and possibility finding new clients” FraudScore COO Alexander Shirinkin

“Advertising is engine of the trade, that’s for sure, why MMS17 made a positive impact on business” - FraudScore BDO Zarina Shirinkina

On the 1st day, we arrived at 10:00 am. But it seemed no one cares. At the first glance, exhibition place was empty. There weren’t many visitors on the second day as well, there were even less.

“The main drawback is a small number of visitors. And I’m not even talking about when only a few people come to your table, we had the opposite situation. I can say people were curious about FraudScore. But I was a bit disappointed with the total number of visitors. I expected it would be crowded as it’s been in Israel”. - says Zarina

“I agree, but perhaps this is due to the fact that the MMS17 conference was held in Madrid for the first time” - reasoning Dmitry.

We unpacked things and put out the merch on the table and began waiting for someone who’s interested. Well, the waiting wasn’t that long, and after 30 minutes our booth started getting attention.

“The main advantage of such event when you have the booth is that now you don’t try to find the right people to talk, everyone who is interested comes to you. You don’t need hunting, staying in a queue to get a chance to chat with a company rep and tell them who you are, what do you want and what can they get from you. Now everyone wants to chat with you and ask for a possible partnership”. - says Dmitry.

“Most people coming to your booth are decision makers. They know what they want and all you need to do is just to give them a deep explanation how does your product work. It’s much easier to stand near your booth and talk than while you travel alone and waste your time trying to find the right people or chatting and after some time it turns out that person, their company isn’t your target audience. It’s a bit frustrating”. - shares Zarina.

We spent two days meeting new people and building communications.

“We received a lot of positive feedback and made 2 sales within 1 week after the summit” - shares Zarina.
“Even if today your potential client passes by, don’t worry - says Dmitry - they will keep in mind that there’s a solution for their problem. And as I can say from my previous experience, they will contact you within next 6-8 month to ask for an advice or free trial”.

The Madrid Mobile Summit became a meeting point. Affise tracking platform and our clients such as Kimia, Mobrain, C3PA and others - they were all there as a visitors or participants and sponsors. So we had a chance to meet them all in person.

“The main expectations from MMS17 were increasing awareness and getting A LOT of leads. It was also very important to collect feedback from current and future clients in an informal atmosphere. We wanted to know all the details about what solutions do they use, what problems do they solve, what's new happening in the industry.

We wanted to return back home with a suitcase full of cash (laughs).

If being serious, in general, all expectations were met. We got the invaluable conference experience (now as participants), learned many new things and, l can even say, rebooting. We went back to work and now revising our plans for the future” - concludes Dmitry.

Our team will be glad to meet you in Madrid next year! Let’s keep in touch. Follow us on Facebook Facebook and Linkedin.

  • I recommend to use FraudScore anti fraud solution. It really helps to avoid unnecessary risks and to cut off the fraud at the very beginning. Well done, guys!
    Olga Saburova, Account Manager at MobioNetwork
  • There are lots of manuals about earning money over the internet. Most of them are about making fraudulent mobile installs. As soon as new “manual” comes out we see peaks of low quality traffic. But as soon as we began using FraudScore service we cut managers who were working on checking traffic quality two times. Using their convenient report with set of filters, you can generate different type of reports showing you the traffic quality in different contexts. This helped us to find lots of cheaters and poor quality affiliates.
    Nickolay, CEO at Mobiaff.ru
  • FraudScore’s fraud monitoring system is particularly useful in this regard as it allows daily check on affiliates conversions and indicates the level of fraud detected for each conversion. The fact that the system not only monitors normal desktop traffic, but, also tracks and accurately reports on mobile traffic in relation to Emulators, VPN’s, Bot farms and IP pattern recognition allows us to make informed decisions when reviewing assigned affiliate caps and encouraging more traffic.
    Darren Williamson, Managing Director at CAN
  • FraudScore has easy to handle and fast APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, COO at Headway Digital, Spain
  • For more than two years of working with mobile traffic we have been tried a lot of anti-fraud services offered by the market. Therefore we can confidently say that the truly worthwhile solution is the FraudScore. Strong technologies, convenient interface and the most effective support – it’s all about FraudScore. Since we started collaboration with this service the volume of fraud traffic in Zorka.Network has been almost reduced to zero.
    Oleg Gorelik, Affiliate Director at Zorka.Network
  • Fraudscore has been our first line of defense against measuring questionable traffic. As the mobile digital advertising landscape continually expands, it becomes complex as it relates to user attribution measurement. The need for precise data has never been more important to the success of our business and our clients marketing efforts. FraudScore’s engineers made integration seamless and user friendly. The user interface allows us to interpret the data correctly and in real-time to make the right decisions as it relates to protecting our clients brand integrity. I highly recommend their services.
    Moufid Al-Joundi, Curate Mobile
  • FraudScore has easy to handle APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, HeadWay Digital
  • At Brisk Ads we take drastic measures to combat fraud, and with the help of FraudScore we are able to detect and eliminate any suspicious traffic. With the in-depth reports provided, we are able to identify any questionable sources; making sure that our clients only pay for legit and profitable users.
    Omar Mostafa, Brisk Ads
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