FraudScore talks about #MMS17
This November FraudScore team went to the Madrid Mobile Summit. It was the first conference where we had not only the booth but a chance to tell the target audience about our product. Our CEO, BDO, and COO shared their opinion and expectations about Madrid Mobile Summit 2017 with PR manager Victoria Petrova and discussed the results of the conference.
“The format of MMS17 is especially good for companies that work in B2B, it allows to get leads, insights and even sales in a short period of time” - FraudScore CEO Dmitry Isakov
Madrid Mobile Summit is the European edition of the Israel Mobile Summit also known as the Mobile Monetization Summit is of the mobile apps ecosystem's most influential events for those who are engaged with the mobile app ecosystem, Entrepreneurs, App Developers, Game Publishers, Ad Networks, Providers, VCs. This summit was supposed to attract the target audience across Europe and let the participants get new contacts and build new business relations.
“MMS17 was very helpful for branding and possibility finding new clients” FraudScore COO Alexander Shirinkin
“Advertising is engine of the trade, that’s for sure, why MMS17 made a positive impact on business” - FraudScore BDO Zarina Shirinkina
On the 1st day, we arrived at 10:00 am. But it seemed no one cares. At the first glance, exhibition place was empty. There weren’t many visitors on the second day as well, there were even less.
“The main drawback is a small number of visitors. And I’m not even talking about when only a few people come to your table, we had the opposite situation. I can say people were curious about FraudScore. But I was a bit disappointed with the total number of visitors. I expected it would be crowded as it’s been in Israel”. - says Zarina
“I agree, but perhaps this is due to the fact that the MMS17 conference was held in Madrid for the first time” - reasoning Dmitry.
We unpacked things and put out the merch on the table and began waiting for someone who’s interested. Well, the waiting wasn’t that long, and after 30 minutes our booth started getting attention.
“The main advantage of such event when you have the booth is that now you don’t try to find the right people to talk, everyone who is interested comes to you. You don’t need hunting, staying in a queue to get a chance to chat with a company rep and tell them who you are, what do you want and what can they get from you. Now everyone wants to chat with you and ask for a possible partnership”. - says Dmitry.
“Most people coming to your booth are decision makers. They know what they want and all you need to do is just to give them a deep explanation how does your product work. It’s much easier to stand near your booth and talk than while you travel alone and waste your time trying to find the right people or chatting and after some time it turns out that person, their company isn’t your target audience. It’s a bit frustrating”. - shares Zarina.
We spent two days meeting new people and building communications.
“We received a lot of positive feedback and made 2 sales within 1 week after the summit” -
“Even if today your potential client passes by, don’t worry - says Dmitry - they will keep in mind that there’s a solution for their problem. And as I can say from my previous experience, they will contact you within next 6-8 month to ask for an advice or free trial”.
The Madrid Mobile Summit became a meeting point. Affise tracking platform and our clients such as Kimia, Mobrain, C3PA and others - they were all there as a visitors or participants and sponsors. So we had a chance to meet them all in person.
“The main expectations from MMS17 were increasing awareness and getting A LOT of leads. It was
also very important to collect feedback from current and future clients in an informal atmosphere.
We wanted to know all the details about what solutions do they use, what problems do they solve,
what's new happening in the industry.
We wanted to return back home with a suitcase full of cash (laughs).
If being serious, in general, all expectations were met. We got the invaluable conference experience (now as participants), learned many new things and, l can even say, rebooting. We went back to work and now revising our plans for the future” - concludes Dmitry.