New for FraudScore.Action and SafeClick

Learn about updates for FraudScore Action & SafeClick

FraudScore’s team constantly works on improving and updating our traffic quality reports. We communicate with our clients, listen to their needs, and come up with ideas about the possible needed changes.

This time we want to share a couple of important updates that FraudScore released in Spring, 2022 for our two solutions — FraudScore.Action and SafeClick. Let’s take a look:

FraudScore.Action: Revenues and Payout added to the report

FraudScore.Action is a special tool developed for conversions and installs analysis. The tool is used by direct advertisers, ad agencies and CPA networks to check traffic quality for CPI, CPA and CPL campaigns.

Previously, users worked with FraudScore’s ad fraud report, read the data, used slices to group and dig deeper into detected ad fraud. Each conversion had a fraud score and detailed info on detected ad fraud types and symptoms.

Our recent update widens the range of data that FraudScore’s report gives to traffic managers. From now on — FraudScore demonstrates CR, Revenues and Payouts for each source (campaign), and saves time and efforts of the users:

CR, Payouts & Revenue added to your FraudScore Report

There is no need to switch between ad fraud reports and marketing platform reports to understand the value (and losses) of each source. All data is now demonstrated by FraudScore. And the more time traffic managers save on reading the reports and building ad fraud cases — the more time they have to do more important tasks.

SafeClick: Updates in the click quality report

SafeClick is FraudScore’s solution to fight click fraud in real time. SafeClick checks if the click is fraudulent or genuine, and based on the click quality — sends it either to the target URL or redirects it to the fallback URL.

Originally, SafeClick had two types of click traffic in the report — Good Clicks (marked Green), and Bad Clicks (marked Red). Clicks sent to Target URL are green in the report, and clicks sent to Fallback URL are red.

Users requested to add a third group for click quality to FraudScore’s SafeClick report — Orange — which means that fraudulent symptoms were detected for these clicks but they were sent to Target URL. Why is this update necessary? It helps companies to use SafeClick as in monitoring mode and work with click quality reports later.

Detected Group in Click Quality Report for SafeClick

Basically, clients can now use SafeClick to test a new source or partner, to check the traffic quality in ongoing campaigns, to test new creatives or campaign settings etc. All the clicks will be checked by FraudScore in real time, and traffic quality will be evaluated by SafeClick. In addition — SafeClick allows users to set filters for click fraud detection, and there is a lot of room for setting the tool according to your business needs. So one can play with ClickSpam settings without rejecting real traffic, and see the result in the DETECTED section. Once the right settings are found — they can be applied to be used in real time.

Do you have questions or requests about FraudScore? Please contact us! And we’ll find the right answer for you.

  • I recommend to use FraudScore anti fraud solution. It really helps to avoid unnecessary risks and to cut off the fraud at the very beginning. Well done, guys!
    Olga Saburova, Account Manager at MobioNetwork
  • There are lots of manuals about earning money over the internet. Most of them are about making fraudulent mobile installs. As soon as new “manual” comes out we see peaks of low quality traffic. But as soon as we began using FraudScore service we cut managers who were working on checking traffic quality two times. Using their convenient report with set of filters, you can generate different type of reports showing you the traffic quality in different contexts. This helped us to find lots of cheaters and poor quality affiliates.
    Nickolay, CEO at Mobiaff.ru
  • FraudScore’s fraud monitoring system is particularly useful in this regard as it allows daily check on affiliates conversions and indicates the level of fraud detected for each conversion. The fact that the system not only monitors normal desktop traffic, but, also tracks and accurately reports on mobile traffic in relation to Emulators, VPN’s, Bot farms and IP pattern recognition allows us to make informed decisions when reviewing assigned affiliate caps and encouraging more traffic.
    Darren Williamson, Managing Director at CAN
  • FraudScore has easy to handle and fast APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, COO at Headway Digital, Spain
  • For more than two years of working with mobile traffic we have been tried a lot of anti-fraud services offered by the market. Therefore we can confidently say that the truly worthwhile solution is the FraudScore. Strong technologies, convenient interface and the most effective support – it’s all about FraudScore. Since we started collaboration with this service the volume of fraud traffic in Zorka.Network has been almost reduced to zero.
    Oleg Gorelik, Affiliate Director at Zorka.Network
  • Fraudscore has been our first line of defense against measuring questionable traffic. As the mobile digital advertising landscape continually expands, it becomes complex as it relates to user attribution measurement. The need for precise data has never been more important to the success of our business and our clients marketing efforts. FraudScore’s engineers made integration seamless and user friendly. The user interface allows us to interpret the data correctly and in real-time to make the right decisions as it relates to protecting our clients brand integrity. I highly recommend their services.
    Moufid Al-Joundi, Curate Mobile
  • FraudScore has easy to handle APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, HeadWay Digital
  • At Brisk Ads we take drastic measures to combat fraud, and with the help of FraudScore we are able to detect and eliminate any suspicious traffic. With the in-depth reports provided, we are able to identify any questionable sources; making sure that our clients only pay for legit and profitable users.
    Omar Mostafa, Brisk Ads
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