Click fraud is one of the most common and widespread fraud types in the world of digital advertising. During the last five years, click fraud was one of the top three most talked about types of digital crimes, as well as one of the largest wastes of spending to ad budgets.

What makes click fraud so prevalent? The answer is simple — click-based campaigns in advertising are widely used and marketers pay high prices. Because of this, fraudsters have mastered numerous techniques to exploit ad campaigns and heist the budgets.

This year alone, traffic sources all over the world have seen massive growth due to anti-virus measures and lockdowns in the majority of countries. More people went online and spent almost all day in front of their screens. It goes without saying that ad fraudsters made every effort to seize the opportunity to get their hands on this growing volume of traffic.

In the first three months of 2020, FraudScore has processed dozens of billions of clicks, and around 25% of them turned out to be fraudulent, with some campaigns seeing click fraud rate reaching up to 89%.

These numbers are horrifying, but they explicitly demonstrate the reality — fraudsters know their game and they know how to fraudulently appear as real users and execute real clicks.

There are various forms of click fraud techniques such as bot traffic, click flooding, cookie stuffing, click farms, ad stacking, etc… All of these are aimed at one cause — generating as many clicks as possible and getting the last click before the install. This means the users are real, but they either didn’t click your ad at all, or even worse, didn’t even see the ad.

FraudScore customers have been asking for a tool that will allow them to be proactive in fighting click fraud — a real-time solution that will stop fraudulent clicks from reaching the advertisers and help save time on negotiating with publishers. This tool has to work as a filter against fraudulent clicks, and assist in obtaining high-quality traffic for PPC/CPI/CPA campaigns. The FraudScore team has taken all of this into consideration, developed such a tool, and introduced it to the market at the beginning of 2020. The solution is called “SafeClick” and the name speaks for itself. SafeClick protects campaign reports from being undermined by click fraud, saving you time and money.

How does FraudScore’s “SafeClick” work?

SafeClick is a solution that uses FraudScore’s anti-fraud capacities and algorithms to detect fraudulent clicks in real time.

SafeClick checks if the click is fraudulent or genuine, and based on the click quality, sends it either to the Target URL or redirects it to the fallback URL. The fraudulent clicks get cleared from the traffic, and the legitimate ones are passed on. SafeClick performs on the frontline before fraudsters can undermine statistics and conversion rates.

The fallback URL can be set at the marketing platform side or can be customized at FraudScore’s system. The settings are easy to use and can be completed in a couple of steps.

SafeClick can also be used by marketers who want to analyse clicks outside of the popular marketing platforms, or with their own custom platform. With SafeClick URL Builder, FraudScore clients can build click URLs secured with fraud filters to customize according to their demands.

Additionally, SafeClick has a Monitoring mode in which all the clicks (both fraudulent and real) are directed to the Target URL — but all the bad clicks will be labeled as “fraud” and are available for further analysis and investigation in FraudScore’s reports. This option is especially useful for marketers to test drive new partners and traffic sources.

FraudScore reports are known to be comprehensive and highly user oriented. They enable marketers to drill down the traffic quality reports and build up reliable fraud cases. FraudScore provides evidence about both detected and blocked fraud, and supports its customers in negotiations:

FraudScore has also made it possible to activate the SafeClick option only for some particular offers. This allows marketers to set the click fraud filter according to their demands.

A proactive approach to click fraud is an insurance for your ad campaigns. As long as fraudsters keep on coming up with new malicious schemes and methods, there will be numerous threats to marketer’s businesses, trustworthy partnerships, reputations and long-term contracts.

Marketers are welcome to test SafeClick feature or other FraudScore antifraud solutions with a 30-day free trial. FraudScore’s platform is designed to detect ad fraud not only at the click level, but also on pre-bid, impressions, conversions and post-install levels. So no matter what type of campaigns you are running, FraudScore is the right tool to fraud-proof your ad budgets.

  • Since we use an MMP that is mainly popular in the CIS market, and most of our audience also comes from the CIS, FraudScore has become one of the most effective and affordable anti-fraud tools for us. It works very well with local MMPs, shows high accuracy in detecting fraud, and continues to be one of the leading anti-fraud solutions in the CIS region.
    Dmitrii Kaplan, Head of Digital at Twinby
  • We use FraudScore to monitor traffic quality in our advertising campaigns. The service helps us see the full picture across traffic sources, detect anomalies in time, and avoid unnecessary spending. The interface is simple and the data is presented clearly, which makes it easy to use both daily and for reporting.
    Konstantin Artemev, Performance Marketing Manager at Yandex
  • We use FraudScore to regularly assess traffic quality across our CPI and CPA campaigns. The tool allows us to quickly identify reliable traffic sources, flag potentially problematic ones, and adjust campaign settings in a timely manner as conditions change. FraudScore’s reporting is clear, well-structured, and easy to work with, which significantly simplifies decision-making. Today, FraudScore is fully integrated into our standard traffic management workflow and has become an essential part of it.
    Ruslan Maksimov, Head of Digital at MyBox
  • FraudScore has become part of our regular traffic verification process for clients. It helps us detect unusual activity early, analyze traffic sources, and avoid fraud-related risks. The tool fits naturally into our team’s workflow and helps maintain stable campaign quality without adding extra workload.
    Nikita Knyazev Senior Account Manager at ProContext Agency
  • We use FraudScore when managing our clients’ campaigns, where maintaining transparency and traffic quality is essential. The tool helps us quickly identify suspicious sources and understand how they affect performance, which significantly simplifies traffic control and reduces the amount of manual checks. The reports are convenient both for our internal team and for client communication. I’d also highlight the wide range of filters, fraud reasons, and additional data that we don’t have access to in the tracker as one of FraudScore’s key advantages. This gives us a much deeper understanding of what’s happening and helps us make more accurate decisions.
    Aleksandra Milyaeva, Lead Partner Manager at Realweb Agency
  • It’s important for us that advertising traffic is high-quality and brings real users to the platform. FraudScore helps us monitor campaign activity in real time and spot any irregularities or suspicious patterns. This allows us to optimize buying decisions faster and manage budgets more effectively.
    Andrey Kataev, Head of Performance Marketing at Start.ru
  • FraudScore’s fraud monitoring system is particularly useful in this regard as it allows daily check on affiliates conversions and indicates the level of fraud detected for each conversion. The fact that the system not only monitors normal desktop traffic, but, also tracks and accurately reports on mobile traffic in relation to Emulators, VPN’s, Bot farms and IP pattern recognition allows us to make informed decisions when reviewing assigned affiliate caps and encouraging more traffic.
    Darren Williamson, Managing Director at CAN
  • FraudScore has easy to handle and fast APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, COO at Headway Digital, Spain
  • For more than two years of working with mobile traffic we have been tried a lot of anti-fraud services offered by the market. Therefore we can confidently say that the truly worthwhile solution is the FraudScore. Strong technologies, convenient interface and the most effective support – it’s all about FraudScore. Since we started collaboration with this service the volume of fraud traffic in Zorka.Network has been almost reduced to zero.
    Oleg Gorelik, Affiliate Director at Zorka.Network
  • Fraudscore has been our first line of defense against measuring questionable traffic. As the mobile digital advertising landscape continually expands, it becomes complex as it relates to user attribution measurement. The need for precise data has never been more important to the success of our business and our clients marketing efforts. FraudScore’s engineers made integration seamless and user friendly. The user interface allows us to interpret the data correctly and in real-time to make the right decisions as it relates to protecting our clients brand integrity. I highly recommend their services.
    Moufid Al-Joundi, Curate Mobile
  • At Brisk Ads we take drastic measures to combat fraud, and with the help of FraudScore we are able to detect and eliminate any suspicious traffic. With the in-depth reports provided, we are able to identify any questionable sources; making sure that our clients only pay for legit and profitable users.
    Omar Mostafa, Brisk Ads
  • We rely on FraudScore for projects where fast traffic evaluation and clear client communication are essential. The tool allows us to quickly assess incoming traffic and get a full picture without long exports or manual analysis. We especially appreciate its reliability and how easy the reports are to interpret, even for team members who aren’t deeply involved in anti-fraud. It simplifies communication and helps us make decisions faster.
    Nikita Shamin, Head of the Application Promotion Department at MediaNation Agency