Online Advertising Fraud report for January-April 2020

**Report by FraudScore — the independent antifraud solution**

Fraudulent traffic in online ad campaigns is a well-known and recognized issue that the majority of marketers have been facing for a long time. Due to the global situation and isolation measures that have been taken by the governments all over the world at the beginning of 2020, lots of people spent much more time online than they used to. So almost all traffic sources have witnessed an noticeable increase in volumes and user activities. And fraudsters have done their best to cease the opportunity as well.

FraudScore — the independent antifraud solution — shares the exclusive report about the global ad fraud statistics and opens up about some drastic changes in fraudsters’ activities in January-April 2020. FraudScore has specifically selected Jan-Apr 2020 for the report to demonstrate the turns that have happened with online advertising traffic and ad fraud due to global restriction and isolation measures.


Here are some crucial facts from the report:

  • In general, March 2020 showed a pick in detected ad fraud — both in absolute numbers and in shares — from 33% in February (28% in January) to 39% of fraud in March.

  • Mobile traffic has jumped up from having 27.9% of fraud in January, to 40% in March.

  • Web campaigns started February with 26%, but an increase again in March — up to 35%.

  • EU geo has jumped up in numbers for detected ad fraud from January 2020 (21%) to 31% in February and whopping 40% in March.

  • Russia&CIS geo is still the leader in fraudulent traffic among global geos, but the increase in % is still fascinating — 38% in February and 47% in March and April.

  • APAC countries have shown 35% of fraud in February and reaches 39% in March. April statistics show a decrease down to 31%.

  • In mobile OS — fraudulent traffic on Android devices has grown from 30% in January up to 46% in March and 37% in April. The most fraudulent geos were Russia&CIS, India and EU.

  • The most fraud-prone Android app categories were Games, News&Magazines and Productivity.

  • In iOS traffic statistics have shown a constant monthly growth starting from January with 24% of detected ad fraud to February 27%, March 28.8% and April with 31%. Russia, Middle East and EU are the most suspicious geos.

  • The most fraud-prone iOS app categories were Books&News, Entertainment and Sports.

  • In both OS — Games and Entertainment apps have shown a noticeable growth in detected ad fraud since 2019 — at least by 18%. There is also an increase in ad fraud in Food (restaurants) and Business apps categories on both OSs.

To learn more about ad fraud global geo map, distribution of ad fraud types detected by FraudScore and many more interesting facts and insights and trends — follow the link to download the full versions of FraudScore report.


About FraudScore

FraudScore is an independent ad fraud detection and prevention solution, trusted by the industry leaders since 2016. FraudScore works with both mobile and desktop traffic and provides protection against ad fraud in all its forms including impressions fraud, click fraud, affiliate fraud and conversions fraud (install and postinstall). Reputation and traffic quality is crucial in advertising and affiliate marketing, and FraudScore is able to assist its customers in defending their budgets, brands and business reputation from ad fraud and its consequences.

Download the report
  • I recommend to use FraudScore anti fraud solution. It really helps to avoid unnecessary risks and to cut off the fraud at the very beginning. Well done, guys!
    Olga Saburova, Account Manager at MobioNetwork
  • There are lots of manuals about earning money over the internet. Most of them are about making fraudulent mobile installs. As soon as new “manual” comes out we see peaks of low quality traffic. But as soon as we began using FraudScore service we cut managers who were working on checking traffic quality two times. Using their convenient report with set of filters, you can generate different type of reports showing you the traffic quality in different contexts. This helped us to find lots of cheaters and poor quality affiliates.
    Nickolay, CEO at Mobiaff.ru
  • FraudScore’s fraud monitoring system is particularly useful in this regard as it allows daily check on affiliates conversions and indicates the level of fraud detected for each conversion. The fact that the system not only monitors normal desktop traffic, but, also tracks and accurately reports on mobile traffic in relation to Emulators, VPN’s, Bot farms and IP pattern recognition allows us to make informed decisions when reviewing assigned affiliate caps and encouraging more traffic.
    Darren Williamson, Managing Director at CAN
  • FraudScore has easy to handle and fast APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, COO at Headway Digital, Spain
  • For more than two years of working with mobile traffic we have been tried a lot of anti-fraud services offered by the market. Therefore we can confidently say that the truly worthwhile solution is the FraudScore. Strong technologies, convenient interface and the most effective support – it’s all about FraudScore. Since we started collaboration with this service the volume of fraud traffic in Zorka.Network has been almost reduced to zero.
    Oleg Gorelik, Affiliate Director at Zorka.Network
  • Fraudscore has been our first line of defense against measuring questionable traffic. As the mobile digital advertising landscape continually expands, it becomes complex as it relates to user attribution measurement. The need for precise data has never been more important to the success of our business and our clients marketing efforts. FraudScore’s engineers made integration seamless and user friendly. The user interface allows us to interpret the data correctly and in real-time to make the right decisions as it relates to protecting our clients brand integrity. I highly recommend their services.
    Moufid Al-Joundi, Curate Mobile
  • FraudScore has easy to handle APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, HeadWay Digital
  • At Brisk Ads we take drastic measures to combat fraud, and with the help of FraudScore we are able to detect and eliminate any suspicious traffic. With the in-depth reports provided, we are able to identify any questionable sources; making sure that our clients only pay for legit and profitable users.
    Omar Mostafa, Brisk Ads
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