FraudScore is recognized as a feature-rich antifraud solution. With 150+ fraud patterns analysed for each conversion in FS.Action, and SafeClick fraudulent click filtering and redirecting, there are still always new features to learn and explore. Let’s examine nine FraudScore features that you may need, but possibly don’t know about:

  1. Alerts
  2. Guest Access
  3. Data API
  4. BlackList
  5. SafeClick’s monitoring mode
  6. Set filters for SafeClick
  7. Download the report — set the fields for the report to share
  8. SmartReject
  9. FraudScore’s Customer labels

Let’s take a look at the features:

1. Alerts

Alerts are warnings from FraudScore that signal you to take a look at FraudScore’s report. For example, perhaps traffic quality has reached an alarming state, and you need to pay attention. FraudScore alerts you via email.

You can set the alerts according to your specific needs:

  • Set the parameters for which alerts you would like to receive (e.g., offer ID, affiliate ID, affiliate sub1, etc.)
  • Set the fraud score that is alarming. The FraudScore team always recommends digging into traffic when the fraud score is higher than 33.
  • How many conversions of a suspicious quality are alarming? Set the count. For example, three fraudulent conversions are okay — it happens — but a total of 30 is highly alarming.

Here is an example of FraudScore’s alerts settings:

Take a look at the comment at the bottom of the screen. You can see how FraudScore alerts work with this particular setting.

2. Guest Access

Imagine that you need to add a manager or partner to your FraudScore account in order to examine traffic quality reports. However, you don’t want to share all of the data and campaign information. That task is easily solved with the Guest Access feature. In your FraudScore account, you can create guest users and establish their data access rights:

  • Set the specific fields in the FraudScore report for each user. For example, you may want a user to view Click IDs and Offer IDs, but nothing else.
  • Set the specific filters (e.g., offer ID, date, or conversions from a particular affiliate).
  • Encrypt data that you want to show to a guest user, but you don’t want to share the real data. FraudScore’s Guest Access feature allows you to encrypt data in the report.

The Guest Access feature is included in all plans. There are no additional costs.

3. FraudScore Data API

The FraudScore Data API allows you to receive your analysed data from our platform data, and build custom dashboards and automations on your end. For example, if you have a BI or custom-made reporting system, it’s possible to put the FraudScore analysis results via Data API into it. To learn more about FraudScore’s Data API opportunities, contact your manager.

4. Blacklist

There is an option in the FraudScore account to blacklist and stop scoring traffic from certain affiliates, advertisers, or offers. This option means that you can stop FraudScore from scoring specific data:

Still, you must keep in mind that, first, it’s highly recommended that FraudScore has access and can score all of your traffic. This allows the algorithms to process your specific traffic properly. Second, history has demonstrated multiple times that low-quality traffic can appear even from trusted partners. So, trust, but verify even your reliable sources.

5. Monitoring Mode in SafeClick

The Monitoring Mode in the SafeClick solution is when all clicks go to your target URL, but you’re able to view the traffic quality report in your FraudScore account. With monitoring mode, you’re able to keep an eye on click quality, as all clicks (both fraudulent and real) are not filtered, but are instead analysed and available for post analysis in the report.

This mode might help you check the traffic quality of new affiliates and monitor existing campaigns. Additionally, Monitoring Mode is a great way to test the SafeClick solution without disturbing campaign traffic. You can try different settings and find the most suitable and effective mode for you.

6. Custom Filters for SafeClick

You can choose fraud filters that will be used for your click traffic analysis. This feature allows you to customize SafeClick settings according to your traffic peculiarities. You simply select the filters that you want to use for your click scoring:

For example, if your CPA-offer allows traffic to come through proxies, you can turn the Proxy Filter OFF.

7. Customizable and Downloadable FraudScore Report Fields

First, FraudScore reports can be downloaded and shared with your partners. You are able to download the report in PDF, Excel, and CSV. Alternatively, create a short link to share.

Second, you are able to set the fields in the report, including what data to show or hide from a partner. Simply select the data set and you are good to go. This option also allows you to set different reports for different partners. Simply customize the fields and download the reports.

8. SmartReject

SmartReject is a feature that was developed specifically for conversion scoring. It rejects fraudulent conversions from undermining campaign statistics. Inside your marketing platform, SmartReject analyses the quality of pending conversions — and approved* ones, if you allow it. It also assesses whether a conversion is genuine or fraudulent, and can reject or approve it accordingly, saving your managers time. As a result, your campaign receives only approved quality conversions, and you’ll be paying only for quality traffic.

FraudScore also provides a wide range of settings for SmartReject:

  • Set the specific fraud score for conversions that must be approved, rejected, or left in “pending” status until you approve them.
  • Set the delay time for SmartReject to start checking your conversions.
  • Allow FraudScore to comment on each rejected conversion on your platform side*. In this case, FraudScore will add a reason (i.e., detected fraud type) for blocking the conversion.

*depending on the platform

Note that you need to consult your FraudScore’s manager to make sure that SmartReject is available for your marketing platform.

9. FraudScore’s Customer Labels

All FraudScore clients can get a label to post to social media or their website. The label symbolizes that a company is serious about its traffic quality and is using FraudScore’s solution to fight fraudsters. Companies that are open about their viewpoint towards ad fraudsters are welcome to use the label and confirm that ad fraud is on their radar.

If you have questions about any of the aforementioned features, or you are interested in getting a demo of the FraudScore system, contact our team via sales@fraudscore.mobi, and we’ll be happy to help. Don’t forget that our team of experts is always open for suggestions — tell us what you’re missing in FraudScore, and let’s discuss!

  • I recommend to use FraudScore anti fraud solution. It really helps to avoid unnecessary risks and to cut off the fraud at the very beginning. Well done, guys!
    Olga Saburova, Account Manager at MobioNetwork
  • There are lots of manuals about earning money over the internet. Most of them are about making fraudulent mobile installs. As soon as new “manual” comes out we see peaks of low quality traffic. But as soon as we began using FraudScore service we cut managers who were working on checking traffic quality two times. Using their convenient report with set of filters, you can generate different type of reports showing you the traffic quality in different contexts. This helped us to find lots of cheaters and poor quality affiliates.
    Nickolay, CEO at Mobiaff.ru
  • FraudScore’s fraud monitoring system is particularly useful in this regard as it allows daily check on affiliates conversions and indicates the level of fraud detected for each conversion. The fact that the system not only monitors normal desktop traffic, but, also tracks and accurately reports on mobile traffic in relation to Emulators, VPN’s, Bot farms and IP pattern recognition allows us to make informed decisions when reviewing assigned affiliate caps and encouraging more traffic.
    Darren Williamson, Managing Director at CAN
  • FraudScore has easy to handle and fast APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, COO at Headway Digital, Spain
  • For more than two years of working with mobile traffic we have been tried a lot of anti-fraud services offered by the market. Therefore we can confidently say that the truly worthwhile solution is the FraudScore. Strong technologies, convenient interface and the most effective support – it’s all about FraudScore. Since we started collaboration with this service the volume of fraud traffic in Zorka.Network has been almost reduced to zero.
    Oleg Gorelik, Affiliate Director at Zorka.Network
  • Fraudscore has been our first line of defense against measuring questionable traffic. As the mobile digital advertising landscape continually expands, it becomes complex as it relates to user attribution measurement. The need for precise data has never been more important to the success of our business and our clients marketing efforts. FraudScore’s engineers made integration seamless and user friendly. The user interface allows us to interpret the data correctly and in real-time to make the right decisions as it relates to protecting our clients brand integrity. I highly recommend their services.
    Moufid Al-Joundi, Curate Mobile
  • FraudScore has easy to handle APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
    Luis Barrague, HeadWay Digital
  • At Brisk Ads we take drastic measures to combat fraud, and with the help of FraudScore we are able to detect and eliminate any suspicious traffic. With the in-depth reports provided, we are able to identify any questionable sources; making sure that our clients only pay for legit and profitable users.
    Omar Mostafa, Brisk Ads
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