New Feature in FraudScore report — “Extended fraud reasons’’
FraudScore is a well-known independent ad fraud solution that provides a reliable shield against ad fraud and is suitable for all niches of the digital advertising ecosystem. FraudScore tech team is experienced in tech, marketing, and digital advertising. That has helped to establish one of the most reliable anti-fraud solutions that can be easily used by tech specialists, marketers, affiliate and account managers, etc.
Clients and partners always give the highest evaluations on the overall FraudScore user experience, reliability, ease of use, and the comprehensive approach to fraud detection.
FraudScore uses a unique approach to demonstrate the detected ad fraud and its categories. Each conversion is assigned a fraud score which is an evaluation of the probability of fraud.
Each user gets a vivid picture. It’s also possible to check the fraud reasons that have been detected in the traffic. These fraud reasons are:
(you can find more information about FraudScore fraud reasons in the Knowledge Base)
They allow a user to learn more about the types of ad fraud that FraudScore has detected. Recently, FraudScore product team has released a new feature to the report — “Extended Fraud Reasons”. We’ve asked Roman Safonov, FraudScore CPO, to explain the new feature and how it can benefit the clients.
Roman, tell us about the “Extended fraud reasons” — what is it and how is it useful for FraudScore customers?
Extended fraud reasons is a new feature in the report that gives our customers a unique opportunity to get an in-depth understanding of the underlying fraud reasons that have been detected in traffic.
Our general “Fraud Reasons” are further broken down into Extended Fraud Reasons. For example — let’s take a look at the demo-report. We see that 21,497 conversions were marked for fraud due to DEVICE fraud reason:
Example of fraud reason report
A user may check the definition of DEVICE ad fraud category to understand what it means. The Extended Fraud Reasons will allow the user to drill down to the DEVICE category to uncover the detailed explanation of the exact types of fraud reasons that comprised the overall category. This will enable the user to have a better grasp of the fraud involved and provide solid reasoning to help in mediation.
Example of extended fraud reasons report for DEVICE fraud category
The extended fraud reason report shows that there are three different categories of device fraud detected. User may now drill down into each category to view particular offers with this fraud type.
So from now on, FraudScore customers will not only get their traffic divided into seven main ad fraud categories, but they will also be able to dig deeper into each category for an extended explanation?
Yes, exactly. Extended fraud reasons give a more comprehensive understanding of detected fraud. We are well aware that our users are not ad fraud detection specialists and they need the anti fraud solution to provide reports in a manner that they will not only understand but can use in negotiations.
One of the reasons that we’ve released Extended fraud reasons feature is to assist our customers in business decisions making. We need to make sure that our users can rely on our reports when negotiating with their partners about detected ad fraud and take suitable measures. By using extended fraud reasons report our customer may not only find the exact fraud types that his traffic was subject to, but also build strong leverage in protecting his budgets. I recommend that advertisers, affiliates, and agencies not be afraid to dig deeper into data, because the more you know about your traffic, the more protected you are, at least when it comes to negotiations and choosing the right partners.
How many extended fraud reasons are in the new report feature? How will your customers learn about them?
There are now 21 extended fraud reasons at the moment. They have titles that are simple to understand and they correspond to the main fraud reason. For instance:
Example of extended fraud reasons report
As you can see — ATTRIBUTION fraud reason may include specific extended fraud categories such as Low TTI (low time to install might show that there is no real user) and Click Spamming (symptom for attribution fraud). You can read more about basic ad fraud types here.
We also provide our customers with a wide “Knowledge base” in case they need to search for the answers. FraudScore account managers are highly qualified in interpreting our reports for the customers and will always show the best way to get all the needed info from our reports.
Is Extended fraud reasons feature included in your platform for all the customers? If not, what’s the price?
For now, Extended fraud reasons feature is included in the platform for customers on Enterprise and Custom plans. It’s a demand based feature and is available by request for all of our clients. We truly believe that Extended fraud reasons will deepen the spectrum of FraudScore functions for our customers. To request the Extended fraud reasons for your report, — please contact us via email@example.com or get in touch with your personal account manager.
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