FraudScore

Latest Report

The first half of 2025 shows a sharp rise in ad fraud, with global fraud rates averaging 39.7%, slightly above the same period in 2024. The growth was especially visible in Q2, reaching 49% in June– the highest monthly rate in the past five years. Fraudsters are shifting to more sophisticated and aggressive tactics, forcing advertisers and networks to adapt faster.

FraudScore’s latest Mid-Year Ad Fraud Report uncovers:

Updated global ad fraud rates and month-over-month dynamics for Jan–Jun 2025
Regional breakdown of fraudulent traffic across the US, EU, APAC, LATAM, and other markets
Most detected fraud categories, from fake attribution to device and proxy fraud
Key differences in fraud patterns on mobile vs. web traffic
Emerging signals of how fraud tactics are evolving going into the second half of 2025

This mid-year report helps advertisers, ad networks, and platforms stay ahead of fraud by understanding where risks are growing and which tactics require the strongest protection.

I recommend to use FraudScore anti fraud solution. It really helps to avoid unnecessary risks and to cut off the fraud at the very beginning. Well done, guys!
Olga Saburova, Account Manager at MobioNetwork
There are lots of manuals about earning money over the internet. Most of them are about making fraudulent mobile installs. As soon as new “manual” comes out we see peaks of low quality traffic. But as soon as we began using FraudScore service we cut managers who were working on checking traffic quality two times. Using their convenient report with set of filters, you can generate different type of reports showing you the traffic quality in different contexts. This helped us to find lots of cheaters and poor quality affiliates.
Nickolay, CEO at Mobiaff.ru
FraudScore’s fraud monitoring system is particularly useful in this regard as it allows daily check on affiliates conversions and indicates the level of fraud detected for each conversion. The fact that the system not only monitors normal desktop traffic, but, also tracks and accurately reports on mobile traffic in relation to Emulators, VPN’s, Bot farms and IP pattern recognition allows us to make informed decisions when reviewing assigned affiliate caps and encouraging more traffic.
Darren Williamson, Managing Director at CAN
FraudScore has easy to handle and fast APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
Luis Barrague, COO at Headway Digital, Spain
For more than two years of working with mobile traffic we have been tried a lot of anti-fraud services offered by the market. Therefore we can confidently say that the truly worthwhile solution is the FraudScore. Strong technologies, convenient interface and the most effective support – it’s all about FraudScore. Since we started collaboration with this service the volume of fraud traffic in Zorka.Network has been almost reduced to zero.
Oleg Gorelik, Affiliate Director at Zorka.Network
Fraudscore has been our first line of defense against measuring questionable traffic. As the mobile digital advertising landscape continually expands, it becomes complex as it relates to user attribution measurement. The need for precise data has never been more important to the success of our business and our clients marketing efforts. FraudScore’s engineers made integration seamless and user friendly. The user interface allows us to interpret the data correctly and in real-time to make the right decisions as it relates to protecting our clients brand integrity. I highly recommend their services.
Moufid Al-Joundi, Curate Mobile
FraudScore has easy to handle APIs which permitted us to integrate fraud analysis findings into our own dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements to their product.
Luis Barrague, HeadWay Digital
At Brisk Ads we take drastic measures to combat fraud, and with the help of FraudScore we are able to detect and eliminate any suspicious traffic. With the in-depth reports provided, we are able to identify any questionable sources; making sure that our clients only pay for legit and profitable users.
Omar Mostafa, Brisk Ads