Protecting Advertising Campaigns for Utility Apps
Developers of VPNs, antivirus software, device cleaners, and other utility apps rely on user acquisition to grow their business. FraudScore detects bot traffic, emulators, incentivized installs, and other forms of invalid traffic before they distort campaign performance, skew attribution, and impact ROI.
How Fraud Targets the Industry
Bot Traffic
Automated clicks and installs that drain your advertising budget.
Emulators & Device Farms
Create artificial installs and distort your campaign results.
Incentivized Traffic
Users install the app only for a reward and never become an active audience.
Why Teams Choose FraudScore
Protect Ad Spend
Block invalid traffic before it affects your campaign results.
Traffic Quality Verification
Analyze device and behavioral signals for every visitor.
Real-Time Filtering
Detect bots, emulators, and incentivized traffic the moment they occur.
Reliable Marketing Analytics
Make decisions based on clean, trustworthy data.
What the Data Shows
Bots and emulators can generate thousands of invalid installs.
Incentivized traffic degrades user retention and LTV.
Traffic scrubbing ensures accurate evaluation of ad campaign performance.
Integrations
